iMotions Blog
Veröffentlichungen
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2026 Gated Peer-Reviewed
Cognitive Biases and the Perception of Upcycled Foods: How Pre-Consumption Information Shapes Sustainable Food Evaluation
Abstract Sustainability concerns are increasingly shaping food policies, yet the widespread adoption of sustainable food products remains limited. Among the strategies adopted to address environmental challenges in the food system, upcycled foods represent a promising solution. However, despite their potential environmental benefits, upcycled foods still face substantial resistance at the consumer level. This is due […]
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2026 Research in Developmental Disabilities Open Access Peer-Reviewed
Predictors of foundational reading competence in speaking and non-speaking children with intellectual disabilities
Ludwig-Maximilians-Universitut Munchen
Phonological awareness, knowledge of grapheme-phoneme correspondences, working memory, and broader linguistic factors are well-established predictors of the acquisition of foundational reading skills in students with and without intellectual disabilities. However, empirical evidence remains limited regarding the specific factors that contribute to literacy learning difficulties in children with intellectual disabilities who rely on augmentative and alternative […]
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2026 Proceedings of The International Conference on Advanced Research in Management Business and Finance Open Access Peer-Reviewed
Text Overlays Versus Scenic Background in Tourism Advertising: An Eye-Tracking Neuromarketing Analysis
University of Preu0161ov
The study examines how centrally placed textual overlays in tourism video advertising influence perception of scenic spots, focusing on how captions redirect visual attention away from background scenery that should convey destination image and emotional appeal. Eye-tracking data from 20 university students were collected while they viewed a 30-second tourism video with centrally positioned captions. […]
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Frontiers in Behavioral Neuroscience Gated Peer-Reviewed
Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis
IULM University + 1 more
Perspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and emotional aspects, especially in the context of communication content perception, where no established electroencephalography (EEG) measures have assessed these components. In […]
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2026 The Design Journal Open Access Peer-Reviewed
From shelf to screen–five guidelines for getting consumers’ attention when selling fast moving consumer goods (FMCG) online
Copenhagen Business School + 1 more
With the rise of online retailing, consumers increasingly make purchase decisions based on small, thumbnail-sized product images, often displayed in grid formats. This shift introduces new challenges for packaging design, particularly for fast-moving consumer goods (FMCG), because size, shape, and material of the packaging—physical cues that in-store consumers use to quickly identify the products they […]
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2026 Scientific Data Open Access Peer-Reviewed
A Multimodal Dataset of Psychological, Physiological, and Behavioral Responses in Diverse Driving Scenarios
Hong Kong Polytechnic University
Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]
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2026 Interactive Learning Environments Open Access Peer-Reviewed
Mathematics anxiety through the lens of engagement in learning: a multimodal analysis
Tel Aviv University
Mathematics anxiety (MA) is reliably associated with lower achievement, but how it shapes engagement during learner interaction with coordinated representations in digital environments is less known. This study examined MA-related differences in emotional and cognitive engagement dynamics while learning with siMMath, an interactive simulation that integrates dynamic manipulatives with explanatory text to support proportional reasoning […]
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2026 European Economic Review Open Access Peer-Reviewed
Visual bias in the Brexit referendum: A quantitative analysis of newspaper images
Centre for Economic Policy Research + 2 more
In this paper, we investigate whether, and to what extent, UK newspapers exhibited image-based bias in their portrayal of politicians during the 2016 Brexit referendum. We use computer vision and machine learning techniques to first, identify the faces of politicians and assess the emotional content conveyed through their expressions and second, to measure the contextual […]
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Frontiers in Psychology Gated Peer-Reviewed
An experimental study of the acute effects of visual and olfactory nature stimuli on task performance
Texas A&M Health Science Center + 2 more
Introduction: Nature exposure has been associated with improvements in physiological, emotional, and cognitive functioning. However, workplace research has primarily focused on visual access to nature, despite nature being inherently a multisensory experience. Drawing on Attention Restoration Theory (ART), Stress Reduction Theory (SRT), and emerging work on olfactory environments ("smellscapes"), this study examines how visual and […]
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2026 Journal of Economic Education Open Access Peer-Reviewed
Visual attention when solving economics learningtasks using dynamic, interactive graphs: An eye tracking study
University of Mannheim + 2 more
Price–quantity graphs are often used to visualize the supply-demand interplay.Interacting with dynamic graphs could increase interest in their content and thusenhance the learning process. Using eye tracking, the authors investigated howeconomic education students learned with static and dynamic graphs by analyzing their gaze behavior in a laboratory setting as they solved single-choicelearning tasks involving price–quantity […]
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APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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