iMotions Blog
Veröffentlichungen
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2025 Open Access Peer-Reviewed
Evaluation of Visual Behavior and Consumer Preferences of Zamorano Brand Cold Cuts in Tegucigalpa, Honduras
Universidad Zamorano
The decline in sales of Zamorano cold cuts in supermarkets in Tegucigalpa highlighted the need to evaluate factors that could be affecting their positioning. The purpose of this study was to identify which label attracts the most visual attention from consumers, determining areas for improvement and analyzing the factors that influence purchasing decisions. The research […]
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2025 Indonesia Journal of Social Sciences Open Access Peer-Reviewed
The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia
Enigma Institute + 1 more
Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus contentfirst, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases […]
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2025 n Proceedings of the 18th International Symposium on Visual Information Communication and Interaction (VINCI 2025) Open Access Peer-Reviewed
ROGER:Visualizing Voice Records to Enhance Team Communication Trainings for High-Stress Situations
AIT Austrian Institute of Technology + 1 more
Effective communication is essential in high-stress environments but stress often disrupts the flow of information and leads to miscommunication. While scenario-based training exercises are widely used, post-hoc reflection and analysis of verbal interactions remain challenging due to overlapping speech, limited analysis time, and the dynamic nature of these situations. This paper introduces ROGER, a novel […]
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2025 Society for Simulation in Healthcare Open Access Peer-Reviewed
Wired for Performance: Using Wearable Physiological Sensors to Decode Cognitive Load in Healthcare Simulation
South Dakota State University
This article explores the feasibility of integrating wearable physiological sensors into high-fidelity healthcare simulation to monitor cognitive load and fatigue. Using electrocardiogram (ECG) and galvanic skin response (GSR) sensors, we captured real-time physiological data from nursing students engaged in both virtual and manikin-based simulation scenarios. Signal processing confirmed data quality, and preliminary findings demonstrated that […]
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2025 Sport Marketing Quarterly Open Access Peer-Reviewed
Exploring the Impact of Message Framing on Donation Behavior Through Emotions in Sport CSR: The Moderating Roles of Perceived CSR Motives and Team Identification Through Biometric Facial Expression Analysis
Kutztown University of Pennsylvania
Despite extensive research on corporate social responsibility (CSR), the effects of message framing within sport CSR remain unexplored. This study bridges this gap by examining how message framing impacts donation behavior through emotions, using advanced biometric facial expression analysis. Results indicate that negatively framed messages, which evoke sadness, lead to higher donation amounts than that […]
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2025 Frontiers in Psychology Gated Peer-Reviewed
The Influence of Conscientiousness and Context on the Emotional Response during Understanding
University of Toronto
In this exploratory study, we use a logistic multilevel model to examine the interplay between personality, emotions, and understanding. The impact of Conscientiousness, a Big Five Personality trait, on emotional responses during riddle-solving attempts was investigated in 101 participants, who each tackled 15 riddles remotely via Zoom. Video recordings were analyzed using iMotions with AFFDEX […]
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2025 Journal of Eye Movement Research Open Access Peer-Reviewed
Measuring Mental Effort in Real Time Using Pupillometry
University of Texas at Austin + 2 more
Mental effort, a critical factor influencing task performance, is often difficult to measure accurately and efficiently. Pupil diameter has emerged as a reliable, real-time indicator of mental effort. This study introduces RIPA2, an enhanced pupillometric index for real-time mental effort assessment. Building on the original RIPA method, RIPA2 incorporates refined Savitzky–Golay filter parameters to better […]
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2025 Proceedings of the 2025 AAAI Fall Symposium Series Open Access Peer-Reviewed
Deciphering Trust: Multi-Modal Affective Analysis in Dynamic Decision-Making Games
University of Central Florida
Investigating how trust is built and maintained is especially important as technological advances make scam and fraud easier and quicker to enact. Fields such as neuroeconomics, psychology, and computer science have devoted considerable attention to the roles that emotional expression possess in determining decision making, with many studies utilizing paradigms including trust games, negotiation games, […]
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2025 Journal of Retailing and Consumer Services Gated Peer-Reviewed
Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking
Hubei University
Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]
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2025 MARKETING IDENTITY THE POWER(S) OF COMMUNICATION Open Access Peer-Reviewed
THE POWER OF MARKETING ALONG THE CUSTOMER JOURNEY: INTEGRATING NEUROMARKETING AND TRADITIONAL RESEARCH METHODS
University of Ss. Cyril and Methodius in Trnava
Abstract:This study examines the power of marketing communication in the context of the customer journey and compares the informative value of traditional and neuromarketing methods in interpreting consumer decision-making. The aim is to show the extent to which the biometric and conscious responses of research participants coincide, complement or diverge in their evaluation of marketing […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
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- Digitale Zwillinge im Marketing und in der Marktforschung