iMotions Blog
Veröffentlichungen
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2026 Open Access Peer-Reviewed
Poker face and steady voice: Gender and reactions to emotional neutrality in crowdfunding
University of St. Gallen + 2 more
While emotional neutrality (e.g., maintaining a neutral face, speaking with a calm voice) can help entrepreneurs project a sought-after image of rationality, the effectiveness of such displays is context-dependent and gendered. In the emotionally resonant world of crowdfunding, the value of neutrality is ambiguous, as it may conflict with audience expectations of expressiveness. Building on […]
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2026 Buildings Open Access Peer-Reviewed
Evaluating WELL-Informed Biophilic Façades in Automated Retail Environments: A Multimodal Eye-Tracking and Facial Expression Analysis
Inner Mongolia Technical University of Construction + 1 more
Abstract Global urbanization redirects attention toward the sensory quality of the built environment as a decisive factor in public health and psychological resilience. In automated retail, façades function as sensory interfaces to mitigate the psychological alienation and sensory deprivation inherent in automated nodes. This preliminary study proposes and empirically validates a multimodal evaluation framework for […]
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2026 International Journal of Advertising Open Access Peer-Reviewed
The carousel effect: leveraging sideways swiping for enhanced ad effectiveness in social media
Schumpeter school of Business and economics, University of Wuppertal
Abstract Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, […]
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2026 Electronics Open Access Peer-Reviewed
A Cross-Corpus Evaluation on Spontaneous and Dynamic Facial Expressions for Automated Emotion Classification
University College London
Abstract: The growing availability of facial expression databases (FEDBs) has accelerated the development of empathic AI systems designed to promote emotional awareness and well-being. However, most existing systems are trained solely on posed (acted), static databases featuring exaggerated and stereotypical displays. Such portrayals may not accurately represent the real-world expressions that are often subtle, heterogeneous, […]
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2026 Music & Science Open Access Peer-Reviewed
Examining Links Between Music-Induced Physiological Response, Active Engagement with Music, and Musical Competence
The Society for Education, Music, and Psychology Research
Abstract The present study investigated the links between music-induced physiological response and active engagement with music to understand individual differences in musical competence. Building on McPherson and Williamon’s differentiated model of musical giftedness and talent as the theoretical foundation, the study treated individuals’ music-induced physiological response as an indicator of natural abilities. Active engagement with […]
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2026 Autism Open Access Peer-Reviewed
Discrepancies between feeling and expressing: Perceptions of autistic and non-autistic emotional expressions by non-autistic observers
University of Texas at Dallas
Abstract Non-autistic observers often interpret autistic emotional expressions more negatively, though it is unclear whether this reflects observer bias or genuine differences in autistic people’s emotional experience and expression. To examine this, 20 autistic and 20 non-autistic adults reported the intensity of their felt emotion while re-experiencing video-recorded events eliciting mild and strong happiness, sadness, […]
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2026 MDPI Modelling and Simulation of Transportation Systems Open Access Peer-Reviewed
User Interaction with Digital Twins for Driving: How Comparable Are Simulated and Real Trajectories?
University of Applied Sciences Hof + 4 more
Abstract This paper investigates the physiological responses of individuals driving both on a real route and within a vehicle simulator designed as a digital twin of that route. The analysis of observed data patterns in stress response bio signals provides sufficient evidence of similarity to validating the driving simulation digital twin as a reliable replacement […]
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2026 Social Science Quarterly Open Access Peer-Reviewed
Voters’ Facial Expression Analysis as a Complement to Traditional Election Polls: Affective Voting in Spanish National Elections in 2023
Universidad Rey Juan Carlos + 1 more
Abstract: Objectives This research jointly combines voters. biometric facial expression analysis while viewing images of candidates and party logos with traditional surveys to define and quantify novel indicators of affective voting. The paper explains the innovative methodology and analyzes the results of the experiment carried out before the 2023 elections in Spain to understand how […]
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2026 Medical Education Online Open Access Peer-Reviewed
Comparison of cognitive workload between very short answer questions and multiple-choice questions: an eye-tracking experiment
University of Campinas + 2 more
Abstract: Very short answer questions (VSAQs) have gained attention for their superior psychometric properties compared to multiple-choice questions (MCQs). While VSAQs require knowledge recall, MCQs primarily involve knowledge recognition. This difference in cognitive processes may lead to varying cognitive workloads, defined as the amount of mental processing in working memory. Previous studies have not demonstrated […]
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2026 Sustainability Open Access Peer-Reviewed
Neuroscience and CSR: Using EEG for Assessing the Effectiveness of Branded Videos Related to Environmental Issues
University of Belgrade + 2 more
Abstract The majority of studies evaluating the effectiveness of branded CSR campaigns are concentrated and base their conclusions on data collection through self-reporting questionnaires. Although such studies provide insights for evaluating the effectiveness of CSR communication methods, analysing the message that is communicated, the communication channel used and the explicit brain responses of those for […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
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iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
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APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
- Betrugsbekämpfung bei Online-Umfragen: Was tun, wenn Ihre Befragten nicht echt sind?
- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung