Veröffentlichungen

Abstract: Virtual reality motion sickness (VRMS) seriously affects user comfort and Quality of Experience (QoE) in immersive video systems, making objective and continuous assessment essential. Existing questionnaire-based methods are subjective and discontinuous, while physiological-signal-based approaches often rely on unimodal sensing or shallow fusion. To address these limitations, this paper proposes a multimodal physiological representation and […]

Abstract Advances in digital technology have facilitated the integration of biophilic design principles into retail interiors, presenting new opportunities to enhance consumer experiences. This study examines the impact of multisensory biophilic stimuli, specifically visual and auditory elements, on consumers’ visual attention and emotional responses in virtual shopping environments. Using a VR-based eye-tracking system, we analyzed […]

Abstract This study explores how biophilic design cues in virtual reality (VR) interfaces influence users’ visual attention, restorative experience, and mental imagery. Using a between-subjects experimental design, a VR-based eye-tracking experiment was conducted in immersive retail environments featuring either direct biophilic design (authentic natural elements) or indirect biophilic design (nature-inspired graphics). We designated two areas […]

Abstract Eye movements reflect neurocognitive and psychophysiological processes linked to attention, cognitive load, and emotional arousal, making them relevant for forensic investigations. This study examined the integration of eye-tracking with Virtual Reality (VR) crime scene exposure. Forty participants (20 experimental, 20 control) were exposed to a VR mock crime scene and assessed using the Eye […]

Over 50% of onsite hazards remain unrecognised, primarily due to poor hazard perception and attention deficits. Eye-tracking can help in understanding human visual attention and cognitive response, but its application in construction has been restricted by the reliance on two-dimensional (2D) stimulus, such as pictures, which often lack realism. This study proposes a novel immersive […]

Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR hardware or tasks within the VR environment. Studies have shown that eye-tracking has the potential to detect cognitive load, but in the […]

Purpose This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition (presence), affection (arousal), and behavioral (intention to visit and intention to recommend the destination) outcomes. Design/methodology/approach A laboratory experiment was conducted to compare […]

Recently, interest in indoor nature-based solutions through biophilic design interventions has grown across various spatial contexts. This study examines the influence of biophilic elements in virtual classroom design on university students‘ visual attention, utilizing eye-tracking integrated with VR technology. This study focuses on how eye-tracking can provide insights into attention processes in relation to biophilic […]

Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally produced 360-degree stimuli, with the potential to undermine causal inference among concepts and increase risk of flattening real-world responses. Consequently, building on design principles embedded in human–computer interaction, this paper draws on an […]

Virtual tourism is rapidly emerging in prominence in contemporary tourism research. Previous studies tend to consider the virtual tourism population as a homogeneous entity, resulting in unintended consequences. Despite the ocular-centric nature within virtual environments, existing eye tracking studies have rarely classified virtual tourists into benefit-based segments, discounting the critical role of pre-existing visual patterns and associated […]