Customer Stories
Our customers work across industries and application areas. Any study or research that involves humans is a possible use case for iMotions. We enable insights into the human mind and behavior in almost any scenario.
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Biosensors, Bias and Basketball: A student’s story
Loyola University of Chicago business students used iMotions to study gender bias in sports viewership. Their research revealed no physiological differences in engagement between men’s and women’s basketball games, suggesting societal factors influence viewership. This hands-on research experience provided valuable insights and unique opportunities for students in the business school.
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Suffolk University Q&A
Suffolk University’s X-Lab at Sawyer Business School, equipped with iMotions’ cutting-edge biosensor research platform, enables in-depth human behavior studies. Dean Amy Zeng and Dr. Jane Zhu share insights into the lab’s creation, challenges, and alignment with strategic goals, which have made it a success for students, faculty, and the university. Nearly two years ago, Suffolk…
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The Ergonomics of Gaming
Long-time iMotions users, Mauro Usability Science, in collaboration with their partner Secretlab, have conducted an advanced research analysis focused on the ergonomics of video gaming, specifically addressing the impact of seating design on gameplay performance. The impetus for this study was rooted in the exponential growth of the video game and esports industry, anticipated to…
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From Curiosity to Discovery: Integrating Human Data into Architectural Design
Have you ever wondered why certain places feel instantly warm and inviting, while others feel bleak? For Hernan Rosas, it became a lifelong fascination that fueled his unique path in design. A path that has led him to earn a degree in architecture, publish several studies on human interactions with the man-made world, and now…
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Q&A with Loyola University of Chicago Research Students
Professor Dinko Bačić’s “Analytical Decision Making” course at Loyola University of Chicago offers an opportunity for undergraduate students to develop and execute their own research projects using the latest biometric technologies. In this Q&A, iMotions’ Senior Strategic Account Manager Francesca Marchionne, Ph.D, speaks with students Kaitlin Walker and Ayla Lezic about their experience using iMotions…
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Tomorrow’s Market Research Today
Mike Mickunas sees a marketing revolution brewing, one fueled by the science of human behavior. Here’s how he’s training the next generation of marketers to dominate the future of the industry. In the bustling corridors of corporate giants, Mike Mickunas witnessed the power of delving into the minds of consumers during his near-25 year career…
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Q&A with Melinda Knuth: Exploring the Intersection of Human Behavior and Horticulture through iMotions
Melinda Knuth, an assistant professor at North Carolina State University, is emerging as one of the rising stars in horticultural research, particularly in the niche field of understanding human behavior towards plants. Her interdisciplinary approach, coupled with innovative biometric research powered by iMotions, has driven new discoveries in horticulture while fostering collaboration, student development and…
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Nurturing New Discoveries: How NC State’s Cognitive Behavioral Lab is Blooming & Bringing Biometric Research to Horticulture
Introduction In the heart of North Carolina State University’s campus lies a hub of interdisciplinary collaboration and groundbreaking research: the Cognitive Behavioral Lab. Led by Assistant Professor of Horticultural Science, Dr. Melinda Knuth, the lab isn’t just cultivating new discoveries in her discipline, but is a cornerstone for student development and industry partnerships. Melinda Knuth…
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High Point University: A Starting Point for Future Marketers
Embarking on a successful career journey starts with the right foundation. At High Point University (HPU), students aren’t just preparing for the workforce; they’re launching into it with a competitive edge that sets them apart. Through innovative initiatives and cutting-edge technology integration, HPU is paving the way for the marketers of tomorrow. In Professor Miguel…
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Advancing Student Success Through Biometric Research at Loyola University Chicago
What once was reserved for the graduate level is now making its way to the undergraduate classroom at Loyola University Chicago’s Quinlan School of Business. In Professor Dinko Bačić’s course, juniors and seniors are conducting advanced biometric research with real-world applications, culminating in an impressive seven IRB-approved research papers, all within a single semester. Through…
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Ensuring Future-Facing Education with iMotions Online
One of the significant hurdles for students in leveraging specialized software effectively lies in the rather steep learning curve required to master it. Often, this learning curve alone renders the endeavor of teaching students to use specialized software for a single semester or two unfeasible for any student-focused tool. This often means that the privilege…
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Your Brain on Music
Online music popularity can be predicted from the similarity in brain activity of a relatively small sample size.
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Studying Food Reward with Biometrics
Food is more than just a source of energy and nutrition. It can also evoke emotions, memories, and preferences that influence our choices and behaviors. But how can we measure these subjective aspects of food consumption? In this article, we will explore how biometrics can help us understand the complex relationship between food and reward.
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Checkmate: The power of implicit factors in negotiation
In a series of research projects over the past decade, MIT researcher & professor Jared Curhan and his team have used iMotions to examine physiological and nonconscious cues during negotiation. One of their many discoveries is that paraverbal social signals during the first 5 minutes of a negotiation accounted for 30% of the variance in…
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Automated Facial Expression Analysis speeds up Oxford University’s Experimental Psychology research
iMotions helps Oxford University address entirely new areas of research into emotional reactions in game theory contexts through automated facial expression analysis.
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20% profit boost from menu redesigns – thanks to eye tracking
Texas A&M University collaborates with restaurants to optimize their menu redesigns using iMotions.
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Award-winning Game Design Research
Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.
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Acceleration of research output and increased marketability
Roger Azevedo has co-authored over 30 publications on human behavior research using iMotions.
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Faster and Improved Human Factors Research
In the DEPICT LAB at Luleå University of Technology, Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind may have three distinct research areas, but their use of iMotions for human factors research connects them in one unified lab where they can share resources and publish faster.
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The Emotional Test Drive
In-cabin sensing can detect more than just our presence in cars, including our emotions. With Mazda Motor Europe we set out to perform the ultimate emotional test drive – on ice.
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Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University are pioneering research in neuroeconomics with iMotions, leading to fast-scaling experiments about how we engage with food and self-regulate.
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Using Neuroscience to create content that’s easy on the brain
HeyHuman, a behavioral communications agency, uses neuroscience and biosensor data with iMotions to make content that’s easier to process on a cognitive level, and more engaging.
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How a UX Study Helped Change Real Estate Law
A new real estate law in Denmark requires banks and mortgage companies to present two “mandatory front pages” to every loan proposal, containing five key figures which will help give borrowers the overview they need to choose the right loan. This is a direct result of years of focused behavioral economic research and analysis by…
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Weeding out deceitful responses in online surveys
Failing to successfully exclude deceitful survey respondents could potentially set research, branding, and/or marketing endeavors on the wrong path to the detriment of time, cost, and effort. Researchers at the University of South Florida evaluated respondents’ facial expressions using iMotions to find signs of “bad actors.”
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Powering Duracell’s Consumer Insight Advancements
How iMotions’ software platform helped Duracell reimagine its approach across the entire product development lifecycle.
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Perfecting Performance
What makes a good driver? We put Smart Eye’s eye tracking technology and iMotions’s biometric analysis platform to the ultimate test: turning the physiological signals of race car drivers in extreme conditions into powerful insights that help them become better drivers.
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Adidas Athlete Performance with the Right Emotional Fit in Footwear – featuring Jeff Goldblum
Footwear consistently holds the largest market share within the sports apparel industry and is expected to grow 15% over the next 5 years to $440 Billion. Boosted by popular events like the Olympics and World Cup, footwear companies are acknowledging the importance of innovation as a major factor of consumer brand perception and loyalty. For…
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Agile Methods for Human Factors Research
FORCE Technology conducts flexible human factors research in natural environments with iMotions.
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Measuring Instant Emotional Reactions to Film Trailers
Real-time trackable emotion technologies are the future of consumer insights in cinema audience measurement, says top Danish film production company after their pilot study with iMotions.
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Using eye tracking and facial expression analysis to evaluate political campaigns
Getting elected into office requires exposure. This case study looks into the efficacy of election posters using Eye Tracking, FEA and GSR to evaluate poiltical campaigns.
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Collaboration Leads the Way for Industry and Academic Innovation
How studies with iMotions can unite applied science and business schools with local commercial enterprises for greater collaboration and next-level insights.
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Studying Presence and Immersive Storytelling in VR
How do you measure presence in Virtual Reality? That’s what Dr. Arindam Dey at the University of Queensland has set out to do with biosensors and iMotions.
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Scalable, Interdisciplinary Behavioral Science Research at the University of Nebraska Omaha
The Commerce and Applied Behavior Lab (CAB Lab) is a converging point for researchers across departments.
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Tracking the Photographer’s Eye
Renowned photographer and author Michael Freeman reached out to iMotions to do a collaboration on eye tracking in photo compositions.
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At Arizona State University, students and publications take center stage for behavioral science research
By implementing iMotions in the lab, Dr. Robert Atkinson has been able to reallocate more budget to conducting and publishing research, since the software allows for a shift away from highly technical programming skills towards carrying out experiments.
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The Science of Online Dating
iMotions client Tom van Bommel of Unravel Research in The Netherlands, set out to investigate how different features in an image can affect the desirability of a potential match when using Tinder.
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Brain Power
The Brain Power System is the World’s First Augmented Reality Smart-Glass-System to empower children and adults with autism to teach themselves crucial social and cognitive skills. Brain Power is a science-based neurotechnology company with a mission to build transformative technologies for children and adults with autism. Brain Power has developed the Brain Power System, an…