Effects of pictorial warning labels depicting lesser-known and well-known risks of smoking on viewing patterns, recall, and knowledge of smoking harms

Melissa Mercincavage

Anupreet K. Sidhu

Lizza Waugh

Catherine Kreider

Valentina Souprountchouk

Cristine D. Delnevo

Andrea C. Villanti

Andrew A. Strasser

Andrew A. Strasser

In 2019, the Food and Drug Administration introduced 11 pictorial warning labels (PWLs) for inclusion on cigarette packages, created in compliance with court recommendations and tailored to increase knowledge of smoking harms. Several highlighted lesser-known risks of smoking. No behavioral studies have yet evaluated how risk content in PWLs impacts viewing patterns, recall, and knowledge of smoking harms.

This publication uses Eye Tracking and Eye Tracking Screen Based which is fully integrated into iMotions Lab

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