10 Eye Tracking Books Worth Reading
Eye tracking technology is currently used in several fields such as game development, web design as well as in the medical industry to study various neurological and psychiatric conditions, and in many more. As eye tracking is growing quickly in popularity knowledge about it has become more accessible than ever, creating a vast ocean of information.
The following books are sure to give you a thorough understanding of the technology and how we process visual information. If you are looking for a quick but complete introduction to eye tracking download our free eye tracking pocket guide.
N.B. the books are not ranked in any way.
1. Eye Tracking: A Comprehensive Guide to Methods and Measures
Authors: Kenneth Holmqvist, Marcus Nystrom, Richard Andersson, Richard Dewhurst, Halszka Jarodzka & Joost van de Weijer
An essential reference book covering the eye tracking methodology, describing how to evaluate an eye tracker, how to plan an eye tracking study and record and analyse the required data. The book includes both technical details and theory as well as the practicality of how raw data samples are converted into fixations and saccades. Using AOIs, heat maps and scanpaths the book also shows how different representations of eye movement data are calculated.
2. Eye Tracking the User Experience: A Practical Guide to Research
Author: Aga Bojko
The book introduces complex questions regarding eye tracking in an accessible format, targeting especially UX practitioners and a professional audience planning to use eye tracking in user experience evaluations. Offering step-by-step advice on how to plan, prepare and conduct eye tracking studies, the book explains how to analyze and interpret eye movement data and how to successfully communicate eye tracking findings.
3. Eye Tracking Methodology: Theory and Practice, 2nd Edition
Author: Andrew T. Duchowski
The book is a comprehensive introduction on how to develop and use eye trackers. The second edition includes a technical description of the newest eye tracking technology, a new section describing experimental methodology including experimental design, empirical guidelines, five case studies as well as survey material regarding recent research publications.
4. Eye Tracking in User Experience Design
Editors: Jennifer Romano Bergstrom & Andrew Schall
The book combines knowledge and experience of 10 leading experts in eye tracking and how they have used the new technology to understand and evaluate user experience. Examples from the experts include their implementation of the technology in the design and development of products from information websites to immersive games as well as recent advances in tracking user interaction with mobile devices and large-screen displays.
5. Eyetracking Web Usability
Authors: Jakob Nielsen & Kara Pernice
Through usability methodology and eye tracking technology like eye gaze plots and heat maps, the authors have analyzed 1.5 million instances where users look at websites to understand the human eyes’ interaction with design. The result of the 3 year study reveals important user behavior and advice for page layout, navigation menus, site elements, advertising and image selection.
6. Eye Movements: A Window on Mind and Brain
Editor: Roger PG van Gompel
The book gives its readers a comprehensive overview of eye-movement research from many different disciplines. Sections include the history of eye-movement research, physiological and clinical studies of eye movements, transsaccadic integration, spoken language processing, computational modelling of eye movements, attention and scene perception as well as eye movements in natural environments.
7. Passive Eye Monitoring: Algorithms, Applications and Experiments (Signals and Communication Technology)
Editor: Riad I. Hammoud
Serving as a practical reference, the book provides a comprehensive coverage of both theory and practice of passive eye tracking technology, describing vision algorithms, Human Factors methodologies and hardware along with real-time measurements, user calibration and feedback. The book also contains examples of successful usage of eye tracking in various fields such as automotive, military, medicine and marketing.
8. Eye Gaze in Intelligent User Interfaces: Gaze-based Analyses, Models and Applications
Editors: Yukiko Nakano, Cristina Conati & Thomas Bader
The book not only examines the understanding of eye-gaze in human-computer interaction, but also reveal characteristics in human-human communication and cognition – for instance to interpret the user’s intentions and their understanding of the conversation. Furthermore, the book presents proposals of novel gaze-aware interfaces integrating eye trackers as a system component.
9. Current Trends in Eye Tracking Research
Editors: Michael Horsley, Natasha Toon, Bruce Allen Knight & Ronan Reilly
The books presents the work of over 50 researchers and academics with groundbreaking studies and innovative ways of applying eye tracking technologies to various research problems. The book also explores the current findings of several pioneering research laboratories, including eye tracking and the visual system, alignment and EEG data, marketing and social applications and eye tracking in education.
10. Active Vision: The Psychology of Looking and Seeing
Authors: John M. Findlay & Iain D. Gilchrist
Written by two leading vision scientists, the book focuses on vision as an “active” process to provide an integrated account of seeing and looking – an important aspect since more than one-third of the human brain is devoted to the processes of seeing. The book is mainly aimed towards vision researchers and psychology students.
We hope you have found some great inspiration and will be filling your head with knowledge. If you are still thirsty for more insights into the world of Eye Tracking, feel free to check out our free Eye Tracking pocket guide, to take your insights to the next level.