Applied Science

Teach neurotechnologies with the iMotions human behavior research software

donut-shaped iMotions representation of what questions different biosensors help to answer

Consumer and user insights

For smarter students and businesses

Educational institutions and commercial businesses alike are aiming towards a deeper understanding of how humans behave, make decisions, and react to situations or stimuli.

Many are starting to see potential in top emerging neurotechnologies such as wearable biosensors (eye tracking, facial coding, EEG, etc) along with software procedures for data acquisition and analytics.

The integration of biosensor hardware into a unified software platform like iMotions easily transforms real-time human reactions during an experience into accurate user and consumer insights. Insights that you cannot obtain through survey and focus group research where people rely on their memory or can be biased in their responses.

It’s the perfect opportunity for concrete projects between university colleges and local business looking for next level insight and collaboration.

Educators already using iMotions

Bring human behavior research to the forefront

Unite students and business across disciplines

UX, Design, and Marketing 

  • Match the right technology with your teaching objectives on neuromarketing, usability, and consumer behavior
  • Emotional AI including real-time non-conscious data sets to explain human behavior in real-world or screen-based settings
  • Interdepartmental tools to provide to students across multi-disciplinary subjects
  • Greater collaboration with businesses to offer research they are currently unable to undertake

R&D, Engineering & Human Factors

  • Students can conduct hands-on research into product development, human-machine interaction and human factors with real-time behavioral data
  • Prepare students for future careers in technology, data science, behavioral research, and more with access to biosensor methodologies
  • Offer facial expression analysis, eye tracking, skin conductance and more as cutting-edge applied research opportunities

Collaborate with Companies, Universities and Students

Get the benefits of iMotions

Learn. Apply. Showcase.

iMotions makes it easy to offer neurotechnology as an applied science. We have made it practical and easy for you to get started:

  • Attend our 5-day Academy course: test multi-sensor technology and try our behavioral software. All iMotions equipment will be available while performing your own studies of interest, assisted by our skilled PhDs and product specialists
  • After the program, you will leave our office with a good sense of how to apply the technology, creating studies, understand results, and showcase further what iMotions can add to your school and curriculum
Participant looking at a screen displaying a heat map

My impression is that business academies have particularly good opportunities to take on an advisory role in their local business community thanks to tools like iMotions

Thomas Hildebrand Christiansen
Research Manager at Rynkeby Foods

Explore Integrated Hardware

Seamlessly combine hardware from our vendor partners

Benefit from a combination of traditional marketing research methods like surveys and behavioral coding and biometric sensor data into iMotions with high-end hardware integrations:

Our hardware-agnostic approach enables integration from these partners and more:
EyeTech Digital Systems
Pupil Labs

Cutting-Edge Methods for Faster and Improved Human Factors Research

AcademiaCustomer case

Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind at Luleå University use iMotions to improve the speed at which research can be done, and to develop new ways to explore previous research to uncover novel findings.


Combine multiple sensors and uncover underlying emotions and responses

Present your stimuli, synchronize biosensors, manage respondent data, and analyze human responses – all in the iMotions software platform. Click on an icon to learn more about each of the 8 modules.