Human Factors
UI and Usability Research Lab
Usability testing ensures that everything from physical products to digital interfaces are intuitive, efficient, and user-friendly. By evaluating factors like navigation, error rates, task completion times, and user satisfaction, it identifies pain points and areas for improvement. This essential process helps create seamless user experiences, enhancing product effectiveness and fostering positive interactions with technology.
How the Lab Works
- iMotions Lab enables efficient study setup, data collection, and analysis in a single platform to assess UI & Usability factors like cognitive load, emotional- and attention metrics.
- By integrating hardware such as Eye trackers, EDA and ECG sensors, and cameras, iMotions provides synchronized data to analyze metrics covering the entire field of UI & Usability Research.
- iMotions integrates with survey platforms like Qualtrics, allowing researchers to gather subjective insights on comfort and strain alongside physiological and behavioral data.
Feature Highlights
Enhance your product’s design and user experience with powerful insights into user behavior. Track visual attention, measure cognitive workload, capture real-time voice feedback, monitor muscle tension, and analyze facial responses. Identify pain points, optimize usability, and create intuitive, engaging interfaces that meet user needs seamlessly and effectively.
Track Visual Attention
Discover what captures users’ attention and how they navigate your interface by analyzing gaze patterns. Pinpoint areas of focus, overlooked elements, and navigation inefficiencies to refine your design, ensuring a more intuitive and visually engaging user experience.
Measure Cognitive Workload
Gain insights into the mental effort required to complete tasks by analyzing users’ cognitive workload. Identify points of high strain to optimize designs, reduce complexity, and improve the overall usability of your product or interface for a smoother, more efficient user experience.
Capture Voice Feedback
Understand user experiences in real-time by analyzing verbal feedback during speak-aloud sessions. Identify emotions, frustrations, and areas of confusion directly from users’ responses to refine your design and enhance usability, ensuring a more intuitive and engaging product experience.
Monitor Muscle Tension
Understand user responses by measuring muscle tension during physical product testing. Detect physical signs of stress, discomfort, or engagement to identify areas that may require adjustments, creating a more comfortable and user-friendly experience.
Capture Emotion Metrics
Understand user responses by measuring muscle tension during physical product testing. Detect physical signs of stress, discomfort, or engagement to identify areas that may require adjustments, creating a more comfortable and user-friendly experience.
APIs & Integrations
iMotions Lab is designed for multimodal research, allowing easy synchronization of data from multiple sources. With support for third-party hardware, built-in event APIs, and LSL, it offers extensive integration possibilities.
Applications in UI & Usability Research
iMotions’ UI & Usability Research Lab can be tailored to your specific research focus, whether in human factors, consumer insights or something entirely different.
Consumer Electronics Testing
Ensure devices like smartphones, wearables, and smart home products are easy to use. Optimize interfaces and physical layout for diverse user groups and reduce navigation errors.
Healthcare and Medical Devices Testing
Improve the usability of medical tools to enhance patient care and safety. Minimize errors and ensure seamless workflows for healthcare professionals.
Testing in the Automotive Industry
Evaluate in-car systems, dashboards, and controls for intuitive interaction. Enhance driver safety and experience through optimized interface design.
Retail and Point-of-Sale Layouts Testing
Analyze navigation paths on PoS interfaces or in-store layouts to increase sales. Enhance user satisfaction and simplify purchasing processes for customers by optimizing navigation.
Industrial Equipment Testing
Test tools used in manufacturing or professional environments for efficiency and safety. Reduce operational errors and optimize workflows for productivity.
Prototype Testing
Evaluate early-stage designs of products or interfaces to identify usability flaws before full-scale production. Validate functionality and user satisfaction with iterative improvements.
A Versatile Platform
We can help you figure out the best set-up for your current research questions and resources. iMotions is flexible. As your research progresses and your analyses become more complex or your resources change, your dedicated Customer Success Manager can help you adjust your customized iMotions Health & Wellbeing Lab to your upcoming needs.
In-Lab Controlled
Environments
Online Testing
Virtual
Environments
Mobile Studies
Remote Data Collection
No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them. This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results. Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultancy
All users have a dedicated Customer Success Manager who helps you get started using the software and can assist with additional training.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Ready to Transform Your
UI & Usability Research?
We believe in personal and dedicated customer service and would love to hear about your project, or even just challenges you have that you would like to overcome with the use of better software.
Publications
See publications from our user base of leading researchers
Blog
Read about usability themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency