Human Factors
UI and Usability Research
Reveal Usability Issues Before They Frustrate Users
Usability testing reveals where users hesitate, make errors, or experience frustration while interacting with an interface. By analyzing navigation, task completion, and behavior, researchers identify friction points and improve how easily people can use a product.
Identify Usability Issues Before Users Abandon Your Product
Observe how people actually interact with interfaces and products to uncover friction, errors, and frustration during real tasks.
Whether interacting with software, devices, or physical products, usability determines how easily users accomplish their goals.
UI and usability research observes real behavior during tasks to reveal friction, confusion, and inefficiencies.
These insights help designers simplify workflows, improve navigation, and create products that are intuitive and efficient to use.
88% of Users Won’t Return After a Bad Experience
94% of UI First Impressions Are Design-Related
Popular Applications in UI and Usability Research
Website and app usability testing
Improve navigation, content structure, and conversion flows.
Software and dashboard design
Evaluate how users interact with complex systems and data interfaces.
Retail and Point-of-Sale Layouts Testing
Analyze navigation paths on PoS interfaces or in-store layouts to increase sales.
Consumer electronics and device interfaces
Test button layouts, displays, and control systems.
Product and packaging interaction
Understand how users operate, and interact with physical products.
85% of Usability Issues Can Be Found with Just Five Users
Research from Forrester suggests that every $1 invested in UX can generate up to $100 in return.
Understand Where Users Struggle During Interaction
Measure how users navigate interfaces, locate controls, and complete tasks to identify friction in real interactions
UI and usability research reveals where users hesitate, repeat actions, or encounter confusion while interacting with digital interfaces or physical products.
By analyzing attention, task performance, and behavioral signals, researchers can identify design issues early and make targeted improvements that simplify workflows and reduce user frustration.
Measure invaluable user feedback for UI and Usability Research
Track Visual Attention
Discover what captures users’ attention and how they navigate your interface through gaze patterns. Identify focus areas, overlooked elements, and navigation inefficiencies to refine your design.
Measure Cognitive Workload
Analyze cognitive workload to identify where tasks demand high mental effort. Use these insights to simplify interfaces and improve usability.
Capture Emotion Metrics
Capture emotional reactions during interaction to identify frustration, engagement, and usability issues.
Capture Voice Feedback
Capture real-time verbal feedback during speak-aloud sessions. Identify frustration, confusion, and user reactions to improve interface usability.
Monitor Muscle Tension
Measure muscle tension to detect stress, discomfort, or engagement during product interaction, helping level up comfort and usability.
APIs & Integrations
iMotions Lab enables multimodal research by synchronizing data from multiple sources. With support for third-party hardware, built-in event APIs, and LSL, it provides flexible integration options.
Looking for a quote for a grant or project?
Our experts support researchers with tailored quotes and grant-ready documentation. We make it easier to align iMotions solutions with your funding requirements.
3 Popular UI and Usability Setups from Beginner to Advanced
- 1: Beginner (Online): Webcam eye tracking + Facial expression analysis + Survey – Run usability studies remotely using browser-based tools. Ideal for testing websites, apps, and early interface concepts with large participant groups.
- 2: Intermediate (Lab): Screen-based eye tracking + Facial expression analysis + Galvanic Skin Response (GSR) + Voice Analysis – Combine behavioral and physiological signals to understand how users interact with digital interfaces and software systems.
- 3: Advanced (Lab): EEG + Eye tracking glasses + Galvanic Skin Response (GSR) + ECG – Capture cognitive workload and physiological responses while users interact with real products, environments, or control systems.
iMotions Lab
Advanced, fully customizable research platform
Run rigorous UI and usability research studies in controlled labs, real-world environments, or hybrid testing setups.
iMotions Lab enables researchers to analyze how people interact with digital interfaces, devices, and physical products where precision, flexibility, and synchronized behavioral data are critical.
iMotions Lab offers:
- Eye tracking (screen-based, glasses, and VR)
- EEG, GSR/EDA, EMG, ECG, and fNIRS integration
- Facial expression analysis and behavioral coding
- Advanced stimulus presentation and task control
- Centralized multimodal data synchronization
- Custom hardware integrations and LSL support
- Remote Data Collection (RDC) add-on for online studies
To hear more about iMotions Lab, and how it enables advanced, multi-modal neuromarketing and consumer neuroscience research, contact us.
No commitment. Quick walkthrough. See if iMotions Lab fits your research needs.
iMotions Education
Teaching-focused, guided research platform
Teach or learn UI research, usability testing, and behavioral research using a hands-on platform designed specifically for universities and academic institutions.
iMotions Education enables students to gain practical experience studying how people interact with digital interfaces and products in a guided, structured learning environment.
iMotions Education offers:
- Webcam eye tracking
- Facial expression analysis
- Webcam respiration
- Student-friendly study setup and data collection
- Advanced integrated surveys
- Guided workflows tailored for classroom and student use
To learn more about iMotions Education and how it supports hands-on learning in UI and usability research, contact us here.
No commitment. Quick walkthrough. See if iMotions Education fits your teaching needs.
A Versatile Platform
We can help you figure out the best set-up for your current research questions and resources. iMotions is made to be as flexible as you need.
As your research progresses and your analyses become more complex or your resources change, your dedicated Customer Success Manager can help you adjust your customized iMotions Health & Wellbeing Lab to your upcoming needs.
Remote Data Collection
No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them. This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results. Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultancy
All users have a dedicated Customer Success Manager who helps you get started using the software and can assist with additional training.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
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UI & Usability Research?
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Publications
See publications from our user base of leading researchers
Blog
Read about usability themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency