Entertainment & Media Content Testing
Optimize Entertainment & Media Content with Real-Time Audience Insights
Great entertainment captivates, connects, and resonates. Our advanced media testing solution empowers content creators, studios, and marketers with deep audience insights—decoding both the emotional reactions, engagement and attention of viewers to craft more compelling narratives, optimize entertainment and media materials, and maximize content impact.
Gain audience insights from;
- Automated Facial Coding – Rapidly interprets minute facial expressions to gauge genuine viewer reactions.
- Calibration-Free Eye Tracking: Pinpoints visual attention without cumbersome setup, revealing where and how viewers stay engaged.
- Webcam Respiration: Monitors subtle breathing patterns to uncover emotional and physiological responses in real-time.
Enhance Storytelling & Playability
Understanding how audiences emotionally engage with content is key to delivering powerful storytelling. Our facial coding technology provides moment-by-moment emotional data, helping creative teams:
- Refine story flow – Identify confusing or disengaging moments to improve narrative structure.
- Pinpoint high-impact scenes – Optimize key moments to enhance playability and audience retention.
- Test alternative endings – Determine which version delivers the strongest emotional impact.
Smarter Marketing: Optimize Trailers & Promotional Content
Your marketing materials should drive engagement, attention and anticipation. With iMotions Entertainment and Media Content Testing, studios can:
Test different trailer versions
Identify the most emotionally engaging moments for final cuts.
Understand audience reactions
Tailor marketing assets for maximum resonance.
Benchmark effectiveness
Compare content performance across geographies, demographics, and formats.
Analyze Audience Engagement and Attention
iMotions Entertainment and Media Content testing solution helps producers, networks, and streaming platforms evaluate audience connection with characters, storylines, and new actors. This ensures that character introductions, casting changes, and plot twists resonate with viewers rather than alienating them.
Seamless, Scalable, and Data-Driven
Our ad research solution provides real, unbiased audience feedback—without the need for centralized in-person testing. Studios and content developers can test across theaters, mobile devices, and desktops, with standard webcams, for seamless scalability for deeper insights into viewer engagement..
Device-agnostic SaaS platform with test deployment to both mobile and desktop.
Facial Coding with 30+ facial classifiers tracking 9+ emotional states
Calibration-free eye tracking
Webcam Respiration
Works with any survey provider or research methodology
Benchmarks using the world’s largest emotion database—80,000+ ads, 14.7M+ faces, 90+ countries
Trusted by Industry Leaders
From Hollywood studios to streaming giants, CBS, ABC, Disney, and 26% of the Fortune Global 500 trust iMotions’ ad testing platform to optimize content and maximize ROI.
Transform the Way You Test & Market Content
Don’t guess what works—know what captivates your audience. Leverage Affectiva’s emotion analytics to create more engaging entertainment experiences.
Ad Testing
Facial Coding gives you the ability to decode both audience reaction and the characters within the content. Empowering creative teams to identify the key emotional moments to enhance or edit playability, whilst also giving Marketeers the ability to understand the key moments for trailers and marketing materials.
Media Analytics Platform
Optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows – unobtrusively and at scale
Integrate Facial Coding into your own applications
Our software development kit enables developers to incorporate emotion sensing to their apps and digital experiences to get Facial Coding metrics in real time.
Facial Coding API