Consumer Insights
Product Design Lab
Unlock the power of comprehensive product testing with the iMotions Product Design Lab, allowing for in-depth behavioral insights. Our all-in-one solution combines state-of-the-art hardware and cutting-edge software to help you create, test, and refine products with strong consumer insights.
Capture Behavior and Emotions During Product Testing
How the Lab Works
- iMotions Lab is the foundation of the setup. It is a single software that runs on a PC computer and allows for study setup, data collection and data analysis.
- External hardware and multiple camera feeds can be connected to iMotions providing a rich in-synch tapestry of data for analysis.
- iMotions integrates with Qualtrics and other popular survey providers as well as having its own survey capabilities.
- Data can be collected in-person or remotely over the internet from participants own devices.
Feature Highlights
The Product Design Lab can be used in all phases of a products lifecycle and for iterative improvements.
Eye Tracking
Gain deep insights into user attention patterns by tracking where, when, and how long users focus on specific product elements, helping to optimize design layouts and enhance user engagement.
Facial Expression Analysis
Understand user emotions and reactions by analyzing facial expressions during interactions with your product, enabling you to tailor experiences that resonate emotionally and improve satisfaction.
Built-in Survey Tool
Collect immediate and valuable user feedback through integrated surveys directly within the testing environment, complementing biometric data to provide a comprehensive understanding of user preferences.
Data Visualization and Analysis
Simplify complex data through intuitive visualizations and analytics tools, allowing you to easily interpret results and make informed decisions to refine and enhance your product design.
From Idea To Launch
The Product Design Lab can be used in all phases of a products lifecycle and for iterative improvements.
Concept Testing
Use the lab in early stages for measuring reactions and engagement to early concepts.
Testing Ready Products / User Experience
Measure all aspects of product interactions and get objective physiological data of arousal, liking, attention and engagement.
Claim Testing
Using proven scientific models biometric data can support claims of various sorts, such as its ability to relax, arouse or even safety and accessibility enhancements.
Branding and Marketing
Ensure brand recognition, measure attention and engagement with packaging designs and promotional material.
Compliance Documentation
Can people locate and read important information about your product on its packaging and instructions? Eye tracking offers a method for ensuring compliance and documentation.
A Versatile Platform
Supports numerous types of study setups
In-Lab Controlled
Environments
Online Testing
Virtual
Environments
Mobile Studies
Online Testing From Home
The iMotions Product Design Lab supports online testing that people can take from the comfort of their own home and allow for collection of eye tracking, facial expression analysis, voice analysis and heart rate, all through a standard webcamera.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Live Onboarding
All new users receive onboarding in using the software and hardware they have purchased
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Pricing
All options include
- 1h Live Onboarding
- Support with 24h SLA
- Customer Support Manager
- Access to help articles, videos and demo studies
- Frequent software updates and improvements
Prices reflect costs for various lab setups, including all essentials. Customize to fit your budget and needs.
Shown prices are for licenses.
Starter
Suitable for most use cases that doesn’t require high data resolution and advanced metrics.
- Heatmaps/Gaze Paths etc.
- Emotions Metrics
- Attention Metrics
- Arousal Metrics
Package includes
CoreFEAEye TrackingEDA / GSR