iMotions Online
The Ultimate Online Ecosystem For Human Insight. From AI to Real Human Data.
Validate before you elevate with instant concept and product feedback—no waiting weeks for focus groups. iMotions Online uses WebET 3.0 eye tracking, webcam respiration monitoring, and AI facial expression analysis to transform standard webcams into high-precision remote research tools paired with predictive AI benchmarking.
Complete Browser-Based Behavior Platform
A fully browser-based biometric software ecosystem for zero-install data collection and data analysis—no specialized hardware required.
Go Beyond Surveys & Self-Report
Pair what people say with what they actually do, capturing authentic attention, emotion, and reaction, not just self-reported answers.
Capture Only Authentic Human Behavior
Studies that rely on eye tracking and facial expression analysis can't be faked by bots - no face = no participation.
PLATFORM CAPABILITIES
Everything You Need To Run Rigorous Remote Research.
iMotions Online gives you the study design flexibility of a lab — without the lab.
Multi-stimuli study designs
Build multi-stimulus studies with randomization, counterbalancing, and conditional logic — no coding required
Connect to global panel providers
Connect directly to your preferred panel providers to recruit the right respondents globally — without leaving the platform.
Full data export
Raw signal data, summary metrics, and annotations — exportable for SPSS, R, Python, or any other tool.
Shareable respondent link
Send a single link to any respondent anywhere. They join in their browser — no download, no install, no friction.
Segment & filter analysis
Slice data by demographic, condition, or response pattern. Compare segments side by side in the analysis view.
Scene definition & highlights
Mark key moments on the timeline. Add annotations to biosensor curves for richer reporting and collaboration.
FIND YOUR FIT
Scalable Workflows Built for Your Research Goals.
iMotions Online reveals how consumers nonconsciously react to your creative or product before you spend a single ad dollar—combining instant AI prediction with authentic, remote human biometrics.
Use instant AI benchmarking for early storyboards - Media Analytics for database-matched video ad testing - and Behavioural Research Online for deep multi-modal testing for flagship launches.
Behavioral Research Online
Design your own study, test any stimulus, and capture what your respondents can't put into words — attention, emotion, and physiological arousal in one place.
- Videos, images, packaging
- ET, FEA and respiration available as modules
- Flows, crossover designs
- Complete control over study design
- Advanced survey and integrated panel providers
Media Analytics
Capture attention and real-time emotional engagement, uncover high-impact moments, detect confusion, and benchmark performance against global industry standards through the world's largest emotional database.
- Real-time facial expression data
- Benchmarked against 100k+ tested ads
- Results with global market context
- Plug-and-play — no study design needed
- Advanced survey capabilities
Predictive AI Benchmarking
Upload your video and get an instant AI-powered benchmark against the global database — no respondents, no waiting. Ideal for fast directional decisions early in the creative process.
- No respondents needed
- Results in minutes
- Benchmark scores + AI summary
- Global market & category context
STUDY CONFIGURATIONS
Which Best Fits Your Project?
All three study configurations live inside the iMotions Online platform and start in the same study builder. Here’s how they differ.
|
Full research platform Behavioral Research Online |
Video ad testing with benchmarking Media Analytics |
Instant AI benchmarking Predictive AI |
|
|---|---|---|---|
| Stimulus types | |||
| Video | ✓ | ✓ | ✓ |
| Image | ✓ | — | — |
| Website | ✓ | — | — |
| Survey | ✓ | ✓ | — |
| Multi-stimulus flows | ✓ | ✓ | — |
| Data collection | |||
| Method | Shareable link for respondents | Shareable link for respondents | Push video to AI engine |
| Real respondents | Required | Required | Not required |
| Modalities | Eye tracking · Facial expression · Respiration · Survey | Calibration-less eye tracking · Facial expression · Survey | Facial expression (AI-predicted) |
| Analysis output | |||
| Output | Full biometric data export · segment analysis · annotations · raw signal data | Emotional expression traces + summary metrics | Attention, Expressiveness, and Valence scores + AI summary |
| Benchmarking vs. global market/category norms | — | ✓ | ✓ |
| Export to iMotions Lab | ✓ | — | — |
| Annotations | ✓ | ✓ | — |
| Platform support | |||
| Platforms | Desktop · Phone · Tablet | Desktop · Phone · Tablet | Desktop · Phone · Tablet |
| API/SDK availability | — | API | SDK |
| Hardware | ✓ No hardware required | ✓ No hardware required | ✓ No hardware required |
WHY TRUST US
Built on the World’s Largest Emotional Database.
100k+
Video ads tested with real human respondents — the foundation of every benchmark.
Billions
Facial expression frames the AI is trained on. Real human data, not synthetic.
Global
Benchmarks segmented by market, category, and geography.
OUR ADVANTAGE
AI is only as good as the human data behind it.
iMotions has been capturing real human biometric responses for years. That data powers our AI benchmarking which means every prediction is grounded in genuine emotional reactions, not modelled assumptions. When you benchmark with iMotions, you're comparing against reality.
See iMotions Online in action
Book a 30-minute demo and we'll walk you through the platform.