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Best Practices for Behavioral Coding Studies
Discover the essentials of behavioral coding with iMotions’ comprehensive guide. Learn to observe, classify, and analyze behaviors in psychology, sociology, and beyond. This in-depth exploration offers a step-by-step methodology for effective behavioral studies, integrating advanced biometric research tools for insightful analysis. Perfect for beginners and experts alike, enhance your research with our structured approach to…
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What is Gaze Estimation and how does it work?
Gaze estimation discerns where one is looking, critical for eye-tracking in fields like psychology, marketing, and HCI. It uses eye anatomy and movements to interpret cognitive states and intentions from visual patterns, requiring precise measurement for reliable insights. Innovations in non-invasive and invasive techniques continue to advance this technology, expanding its applications and importance. Introduction…
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Emotion Detection Software: A Comprehensive Guide by iMotions
Discover a comprehensive guide to emotion detection software by iMotions, exploring its applications, technology, and benefits in research. This insightful article provides a deep dive into how emotion detection tools are transforming research insights and methodologies. Even if we like to think of ourselves as rational beings, a major part of each and every one…
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Understanding Cognitive Workload: What Is It and How Does It Affect Us?
Explore cognitive workload: its definition, impact, and measurement techniques. Learn about its significance in various fields and strategies for managing it effectively to enhance productivity and well-being. Cognitive workload refers to the mental effort and resources required to perform a specific task or activity. It is a measure of how demanding a particular cognitive task…
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Understanding Emotional Prosody: Unveiling Human Emotion in Speech
Explore the world of emotional prosody with iMotions’ latest update. Uncover how speech unveils human emotions beyond words, through pitch, rhythm, and intonation. Dive into this comprehensive guide to understanding and leveraging emotional prosody in behavioral research. With the implementation of voice analysis in the iMotions Software portfolio, a new valuable avenue in emotion analysis…
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The Best Neuroscience Software
As a relatively new discipline, neuroscience has been studying the biological processes behind our behaviors for a few decades now. The years of research and theory have shown how certain emotions, thoughts, and behaviors look in certain brain areas. Thankfully, all research insights and tools from neuroscience can now be also used to understand the…
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Challenging conventional wisdom in the restaurant industry
What if the tenets on which you built something were all wrong? If those “tried and true” consumer insights were no longer valid? Restaurants are the latest industry to understand the faultiness in relying on conventional wisdom to make decisions that affect profitability, particularly menu profitability. For more than 35 years, eateries have primarily relied…
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Neuromarketing Software Solution
Every human feeling, thought, and action is the result of neural activity in the brain. Behind all of our abstract definitions, we are biological beings run purely by biochemical processes. If all our actions are accompanied by physiological markers, this means that the internal processes behind our feelings, thoughts, and actions can be studied. This…
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Voice Analysis – The Complete Pocket Guide
Over the last century, researchers have found that how our voices sound can tell us a lot about ourselves, including our emotional states and which diseases we may be experiencing. Voice analysis is particularly powerful due to its versatility, non-invasiveness, and low barrier to entry. iMotions has recently established a new partnership with audEERING, a…
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Face Analytics: Unlocking Insights through Facial Analysis Data
Facial analysis technologies use certain facial landmarks such as pupils, eye corners, and lip boundaries to make inferences about someone’s emotional state, age, gender, underlying medical conditions, or any other relevant information. The information given about someone’s emotional state can then translate into further behavioral insights. We scan faces around us all the time. When…