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The Best Neuroscience Software
As a relatively new discipline, neuroscience has been studying the biological processes behind our behaviors for a few decades now. The years of research and theory have shown how certain emotions, thoughts, and behaviors look in certain brain areas. Thankfully, all research insights and tools from neuroscience can now be also used to understand the…
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Neuromarketing Software Solution
Every human feeling, thought, and action is the result of neural activity in the brain. Behind all of our abstract definitions, we are biological beings run purely by biochemical processes. If all our actions are accompanied by physiological markers, this means that the internal processes behind our feelings, thoughts, and actions can be studied. This…
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Voice Analysis – The Complete Pocket Guide
Over the last century, researchers have found that how our voices sound can tell us a lot about ourselves, including our emotional states and which diseases we may be experiencing. Voice analysis is particularly powerful due to its versatility, non-invasiveness, and low barrier to entry. iMotions has recently established a new partnership with audEERING, a…
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Face Analytics: Unlocking Insights through Facial Analysis Data
Facial analysis technologies use certain facial landmarks such as pupils, eye corners, and lip boundaries to make inferences about someone’s emotional state, age, gender, underlying medical conditions, or any other relevant information. The information given about someone’s emotional state can then translate into further behavioral insights. We scan faces around us all the time. When…
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How Does iMotions Eye Tracking Software Work?
iMotions Eye Tracking Software operates by using specialized hardware and algorithms to precisely monitor and record a person’s eye movements and gaze points. It employs high-speed cameras and infrared light to track the position and focus of the eyes, providing valuable data for research in fields such as psychology, market research, and user experience design.…
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EMG Sensors: Everything You Need to Know
Every move we make is accompanied by complex physiological and chemical processes in our bodies. The technology that records this activity is called electromyography (EMG). When a muscle contracts, it generates a burst of electrical activity that cuts through tissue and bone, being easily detected on the surrounding skin areas. The detection happens through EMG…
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EEG Channels: In-depth Look on Brainwave Mapping
Our brain is always active, at every moment, regardless of what we do. The cells, synapses, and neurons inside our skull interact with each other, resulting in electrical activity that is strong enough to be measured on the head surface. With neuroimaging tools such as electroencephalography (EEG), this electrical activity can be recorded in real-time…
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Facial Expression Recognition (FER)
The face is the most complex nonverbal system in the body. It carries the expressions of the things we feel, our cognitive processes, and even our most hidden intentions. Emotions are no longer unquantifiable things – they can now serve as signposts to what’s happening in someone’s mind. With a better understanding of someone’s internal…
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Multimodal voice and speech analysis in iMotions
iMotions has entered the field of voice and speech analysis, offering new ways to conduct multimodal voice analysis research with a new software feature and a brand-new module. This article explains in depth how these two additions can provide new in-depth insights into human behavior research. As readers of our blogs and subscribers to our…