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Top 5 EEG Research Articles
The activity of the brain depends on a series of impulses being passed from one cell to another – such inner workings control all our thoughts, and almost all our actions (barring physical reflexes). The way we interact with the world and experience it is the result of these series of signals, essentially constructing who…
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Frontal Asymmetry 101 – How to Get Insights on Motivation and Emotions from EEG
Relatively increased left-frontal activity may serve as an index of approach motivation or related emotion (e.g., anger and joy).
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Top 14 EEG Hardware Companies [Ranked]
The list below ranks each hardware company according to the number of publications they are associated with (as found through Google Scholar). While not exhaustive, and certainly subject to change, the following represents at least a bird’s-eye view of the top EEG hardware companies currently out there.
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What is Biometric Research?
What is biometric research? While there are many different ways of approaching how biometric research is carried out, there is fortunately a single principle to describe it: a method of investigating the subconscious signals from the body, to reveal otherwise hidden features related to emotion, attention, cognition, and physiological arousal.
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Measuring the Heart – How do ECG and PPG Work?
In order to measure the cardiac cycle and obtain heart rate measures, multiple sensor-based techniques exist. The two most widely used methods are electrocardiography (ECG, also known as EKG), and photoplethysmography (PPG). While iMotions supports the use of both, there are benefits and drawbacks to each approach that should be considered depending on the type…
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Why You Should Be Doing Biometric Research [Cheat Sheet]
The quest to understand human behavior is a huge part of scientific study, from psychology experiments to consumer research and well beyond.
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Top 5 Eye Tracking Research Articles
The articles below represent four different fields of study within eye tracking research, and one that is concerned with the use of eye tracking itself. These articles are among the most influential pieces of research or discussion within the eye tracking field (as judged by number of relevant citations).
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The 10 Best Articles of the Year in Human Behavior Research 2016
The last year has featured many things, not least among them great scientific endeavors, experiments and adventures. We have witnessed breakthroughs and failed-breakthroughs, signs of promise, and strokes of ingenuity. There has been a renewed push for psychophysiological measurements as a means to delve deeper into non-conscious processes, and with emergent technologies in the mix,…
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Focus Groups in Focus
The premise is straightforward. Participants are asked to share their opinions and perceptions of a set topic in a group. The discussion is then monitored, with the aim of extracting the most salient information from the dialogue. This information can then be summarized, and used to advance ideas about the subject at hand.
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10 Eye Tracking Books Worth Reading
The following eye tracking books are sure to give you a thorough understanding of the technology and how we process visual information.