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Halloween Special: The Biometrics of Fear in Media
How can we apply what we know about the study of fear to the media industry, where movie and television companies release hundreds of hours of scary new material each Halloween?
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What is Z-tree? [Introduction and Examples]
Z-tree is a program developed at the University of Zurich twenty years ago for the purpose of delivering economic choice experiments. It allows non-programmers to create experiments that test human behavior and choices in Game Theory scenarios, providing a scientific framework for studying decision-making.
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Facing the Facts – A Facial Expression Analysis Infographic
There are several ways in which to do facial expression analysis, and the right one for you will depend on your needs, so we’ve put together an infographic to give you an idea of the methods and the process.
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Getting Under the Skin – A Galvanic Skin Response Infographic
Learn how to uncover emotional arousal to get actionable insights in your research with a visual introduction to the world of galvanic skin response (also known as Electrodermal activity).
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Electromyography Infographic – The Electrifying World of Muscle Movement
EMG (Electromyography) is a technique that is used to monitor the activity of our muscles. While it can provide a great depth of information about our movements, it can also provide information about how we feel.
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ECG Infographic: Following Your Heart
Our bodies relate how we feel in more ways than one – our heart included. Electrocardiography (ECG) is a common method in medical diagnosis, but can also be used to help understand an individual’s level of physiological arousal, as well as their emotional state.
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A Closer Look At Eye Tracking [Infographic]
Seeing as eye tracking is such a visual technology, we thought it deserved a visual representation.
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A Mental Map of EEG [Infographic]
ith EEG (electroencephalography), you can get access to this hidden world, and reveal what’s really going on in someone’s mind. EEG offers many advantages, but it can be tricky in the beginning, so we’ve put together an EEG infographic to give you a head start to this powerful technology.
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What is an API? (And How Does This Powerful Tool Work?)
What is an API? An API is essentially a gateway that allows software to talk to other software – and also defines how that conversation takes place.
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Saliency in Human Behavior Research
Saliency is defined as any item that is distinct from those around it. While frequently investigated in a visual context, salience is also investigated with auditory, tactile, or other sensory stimuli. It essentially boils down to, when a stimulus is distinct, we pay more attention to it.