-
An Introduction To The Sympathetic and Parasympathetic Nervous System
An overview of the sympathetic and parasympathetic nervous systems, how their activity is associated with changes in emotional arousal, and how to measure it.
-
The Somatic Marker Hypothesis: What Are You Thinking?
We like to believe that we interact with the world around us in rational, deliberate ways – that when we make a purchase decision, it’s because we weighed the costs and benefits of Product A versus Product B, and decided that Product B was the more economically efficient choice for us.
-
The Iowa Gambling Task – What Does It Tell Us About the Brain?
First designed by Antoine Bechara and others in 1994, the test was originally used to measure decision-making abilities. This decision-making required that the participants simply select a card from one of four decks – hardly a tricky bet. Unlike casinos however, the cards really are stacked in your favor – or against them.
-
What Is EDA Peak Detection and How Does It Work?
Electrodermal activity (EDA) is a robust indicator of underlying emotional arousal across human behavior research. There are a number of key output measures derived from EDA signals depending on your specific research question.
-
VR Headset Prices – An Overview of 20+ Headsets
It’s clear that virtual reality (VR) is changing the world. While originally created as a gaming device, it is now being used in scenarios as diverse as design, training, and even therapy.
-
Building Emotional Models with Biosensor Data
Here at iMotions, we specialize in data – the easy collection and analysis of biosensor data for human behavior research. One of the topics that we regularly hear a lot of interest about is the use of biosensor data to explore the creation of predictive models for human behavior.
-
The Future of VR Exposure Therapy
Approximately 3.6% of the world’s population suffers from anxiety, meaning that a population of around 264 million people worldwide could benefit from some form of treatment.
-
An Introduction to Color Perception
We give little thought about it, but the colors that we see can impact our thoughts and our behaviors. Read how it happens here.
-
3 Technologies Helping Neuromarketers Change the World
Today’s overcrowded environments expose consumers to so many advertising stimuli that it becomes impossible to consciously notice them all. This raises considerable thought about the most practical ways to assess advertising effectiveness.
-
An Introduction To Visual Perception
The human visual system makes a coherent picture of the world by delineating shapes and their inter-relations with other objects (i.e. how objects are positioned relative to each other).