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Using a Pandemic as the catalyst of invention for Market Research Agencies
Online data collection allow for more scaleable research solutions.
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iMotions Lab Deep Dive
iMotions Lab: desktop-based lab solution is the industry-leading software solution that more than 1500 clients all over the world rely on when conducting their research.
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5 Basics of EEG 101: Data Collection, Processing & Analysis
EEG experiments require careful preparation. You need to prepare the participants, spend some time on setting up the equipment and run initial tests. You certainly do not want your EEG experiment to fail mid-test, so before carrying out a full study with 100 participants start small and run some pilot sessions in order to check…
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10 TED Talks About Human Behavior Worth Watching
We hope you will enjoy these 10 talks from some of the innovators and deep thinkers in the field of human behavior.
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What is a stimulus? – Stimuli in research
When it comes to human behavior research, stimuli are the items used to evoke a reaction from participants or respondents in a study. Stimuli may come in a range of formats including audio, visual or physical.
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What is Behavioral Economics?
Understanding how emotions and perceptions impact decision-making can advance research within behavioral economics.
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How to choose the best eye tracking glasses for your research
Eye tracking solutions becoming more mobile allows for more ecological validity in research designs.
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Product Release: New Areas of Interest (AOI) Editor in iMotions 9.0
In iMotions 9.0, we have completely revamped our Areas of Interest (AOI) Editor to help make your eye tracking analyses more accurate, flexible, and quicker. Below, we detail some of the coolest new features in this release.
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The Anatomy of an EEG Cap
Learn about EEG caps for marketing researchers and biometric studies. Harness the power of brainwave data with this comprehensive guide.
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10 Free Eye Tracking Software Programs [Pros and Cons]
![10 Free Eye Tracking Software Programs [Pros and Cons]](https://imotions.com/wp-content/uploads/2023/04/free-eye-tracking-software-scaled.webp)
There are various options available for eye tracking, and some of these are offered free-of-charge. While this can be a great benefit for many users, this advantage is dependent on the software working well – if it doesn’t function as hoped, or offer the capabilities required, then the price doesn’t matter.