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How to Analyze and Interpret Heat Maps
While there are various metrics that are captured from eye tracking experiments, we’ll focus on the ones that can be converted into heat-maps.
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How To Do: Ad Testing With Biometrics
The stakes are high when advertising fails – in addition to the wasted cost on developing and placing creative, brand perceptions are more vulnerable than ever in the digital age of instant, broad-reaching consumer feedback and media coverage.
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5 Essentials for an Optimal Eye Tracking Research Setup
Eye tracking is a technology that continues to see increased interest and use – from scientific research, to the growing adoption into the devices we use, our eyes have been shown to reveal more than just what we’re looking at. Studies have discovered new ways in which our individual differences and environment adjust our attentional…
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10 Most Used Eye Tracking Metrics and Terms
We go through the 10 most used eye tracking metrics and terms, to make your learning curve a little less steep.
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Neuromarketing today and tomorrow – from a commercial perspective
iMotions client Jasna Stoimirovska Velichkov gives her view on the state of the field in neuromarketing and how it might look in the future.
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How facial expressions relate to emotions
Think of the last time you smiled. Was it because of a joke a friend told, or were you posing for a photo? Maybe it was to appear polite, or as part of greeting someone new. Each of these scenarios results in essentially the same expression, but with varying emotions behind each. So, if the…
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Tourism Experience Research with Biometrics – iMotions at Tourism Naturally Webinar
iMotions was invited to the Tourism Naturally conference to explain how the tourism industry can utilize human behavior research to become more profitable and sustainable through better understanding what humans feel and desire with their travel experiences. iMotions Technical Director Jessica Wilson, PhD and Lead Data Scientist, Paolo Masulli, PhD had the pleasure of speaking…
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iMotions x Smart Eye Webinar: Training & Performance for Race Car Driving
Good human performance training and testing requires expert instructors, but even experts may miss small errors. Tools that are attuned to small errors and how to correct them can provide that extra edge. This is where biosignals come in — especially for when trainees are drivers going fast! In this webinar, see how iMotions and…