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10 powerful ways to use Microsoft Hololens with iMotions for research
iMotions makes it easy to measure how people feel, react and engage in augmented- and mixed-reality with biometric sensors
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How to manage data quality
What is data quality and why it matters How to manage data quality. Human behavior research is very data intensive in nature. Data is front and center in any research study, and it can be collected with a number of different sensors with high sample rates in multimodal experiments, and subsequently combined with qualitative data…
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Building a community of human behavioral researchers across academia
The past 20 years have brought me to many incredible campuses across the U.S., where I’ve met some of the most innovative thinkers and doers in academia. From my first trip to Iowa State University and Texas A&M University to my latest visit to the University of Alabama, there’s never been a shortage of inspiration…
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Biosensors in fragrance and cosmetic research – with Clarins
learn how biosensors and neuroscientific techniques can give you access to automatic responses by uncovering the influences, emotions, and moods that occur nonconsciously in your customers outside of conscious awareness and bias – adding a whole new layer of insight to your research.
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Biosensors in mental health research
In this webinar, Dr. Pernille Bülow and iMotions client Dr. Ryan Jacoby will talk about their expertise with mental health research and discuss how researchers can correlate, detect, diagnose & intervene using biosensors.
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How does the brain react to fragrances?
Discover how fragrances impact the brain, evoking emotions and memories through a complex interplay of sensory perception. This insightful article explores the science behind our reactions to scents, revealing their profound effects on mood, behavior, and even marketing strategies. How does the brain react to fragrances? Your brain reacts to external stimuli, that is an…
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How can biosensors be used to address and improve mental well-being at work?
It is estimated that adults spend one-third of their life at work, which is the same percentage of your life that you spend sleeping. Sadly, work is also the third leading cause of stress among employees in the US. Thus, work does not just fill the hours of our lives, it also influences our mental…
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What is autobiographical memory?
What is Autobiographical memory? Take a second to remember a specific point in your life. It can be anything that you have attributed significance to; your first time on a stage, the loss of a family member, or the first time you fell in love. There can be a lot of information in these recollections.…
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Can you measure free will?
Can you measure free will? What is arguably the most famous study was developed and carried out by neuroscientist Benjamin Libet in the 1980s. Libet wanted to test if the brain’s “readiness potential” (often just referred to as RP), could be used to determine whether humans have free will or not.
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What is Neuromining?
What is neuromining? Most people with an interest in one, or more aspects of the triumvirate; Artificial Intelligence, machine learning, and human behavior, will probably be familiar with the term Neuromining, as it, plainly put, is the term for when all three things are applied at the same time in an attempt to predict online…