Behavioral science can be complex
It doesn’t need to be difficult
We help jumpstart your research program
Reduce the human behavior research learning curve
iMotions’ Enablement Services team is here to help you become the best behavioral science researcher you can be. Our mission is to leverage standard, repeatable research methodologies to minimize the research learning curve for our clients, and to help you execute your own high-quality research in a cost-effective way as quickly as possible.
Mindshare has worked with iMotions for years thanks to their creative and unique approach to biometric analysis and measurements. Their experience with testing commercials has kickstarted our knowledge-building on how people understand ads and the new measurement methods surrounding it.
The iMotions team is at the top of their game. The iMotions team has been there to help at every step of the way, from the initial training on iMotions' software, helping me with study design and delivery of projects right through to data coding, analysis, and delivery of reports. My knowledge and ability within this area has grown tenfold and has allowed me to deliver projects with great confidence and in a timely fashion.
Typical areas for iMotions Enablement Services
We work across the corporate spectrum with clients worldwide within various areas.
Understanding and testing TV and digital advertising themes, elements, and styles that get attention and elicit emotional responses.
Example Methodologies for Ad Testing:
- Eye Tracking
- EDA / GSR
- Facial Expression Analysis
Types of iMotions Enablement Services
iMotions helps execute studies and reach your goal of conducting successful human behavior research
Companies worldwide are using iMotions
Structured around your needs
Looking to build up your foundational knowledge in biosensors, study design, data collection, and more? Inquire with us about holding a workshop for your team. Workshops are specifically catered to you, so you’ll get a personal walk-through of the main technologies, use cases, and modalities for your lab.
Let us guide you through
Our global Enablement Services team has over 30 combined years of experience in traditional and biosensor-based consumer insights research. We have delivered consulting services across myriad industries and research practice areas.