iMotions Blog
Veröffentlichungen
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2021 Int J Environ Res Public Health Open Access Peer-Reviewed
Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
Rey Juan Carlos University
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial […]
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2021 Plos One Open Access Peer-Reviewed
Does Eye-Tracking Have an Effect on Economic Behavior?
Texas A&M University + 1 more
Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where […]
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2021 Open Access Peer-Reviewed
Emotions in Reading and Learning from Texts: Progress and Open Problems
University of Exeter
Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies represent pivotal advances in research on reading. Focusing on learning from science texts, they show that different emotions and different types of text influence reading […]
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2021 Drug and Alcohol Dependence Gated Peer-Reviewed
Cognitive and affective responses to marijuana prevention and educational messaging
University of Oklahoma + 3 more
Perceptions of risk of using marijuana have decreased significantly in the US over the last decade, while marijuana use has increased. In order to educate people on the risks associated with marijuana use, large-scale health messaging campaigns have been deployed to educate the public about the risks associated with marijuana use, particularly in states where […]
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2021 Open Access Peer-Reviewed
A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams
Utrecht University + 1 more
Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evidence from movie trailer research has proposed neural synchrony, which compares the similarity of brain […]
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2021 Gated Peer-Reviewed
Gender and Counterstereotypical Facial Expressions of Emotion in Crowdfunded Microlending
Virginia Commonwealth University + 2 more
Crowdfunded microlending research implies that both communal and agentic characteristics are valued. These characteristics, however, are often viewed as being at odds with one another due to their association with gender stereotypes. Drawing upon expectancy violation theory and research on gender stereotypes, we theorize that gender-counterstereotypical facial expressions of emotion provide a means for entrepreneurs […]
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2021 International Journal of Environmental Research & Public Health Open Access Peer-Reviewed
Viewing Natural vs. Urban Images and Emotional Facial Expressions: An Exploratory Study
University of Hradec Králové
There is a large body of evidence that exposure to simulated natural scenes has positive effects on emotions and reduces stress. Some studies have used self-reported assessments, and others have used physiological measures or combined self-reports with physiological measures; however, analysis of facial emotional expression has rarely been assessed. In the present study, participant facial […]
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2021 HCI in Games: Serious and Immersive Games (HCII 2021) Gated Peer-Reviewed
Methodological Considerations for Understanding Students’ Problem Solving Processes and Affective Trajectories During Game-Based Learning: A Data Fusion Approach
University of Florida + 2 more
This paper describes methodological considerations for fusing data sources in understanding both affective and problem solving states of students as they engage in computational thinking (CT) game-based learning. We provide both a theoretical and empirical rationale for using data including facial recognition and students’ logfile data to gain a more robust explanation of why students […]
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2021 Advances in Human Aspects of Transportation (AHFE 2021) Gated
Situation Awareness Assessment for Ship Navigation Tasks in Virtual Reality Simulation System
Xi’an Jiaotong University + 1 more
This paper discusses whether the ergonomic assessment of the man-machine interface of the ship console in virtual reality simulation system can achieve the effect similar to that in physical simulation system. The similarity of the two systems was verified by assessing the situation awareness level of the subjects. 9 subjects were recruited to participate in […]
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2021 Developing Digital Marketing Gated Peer-Reviewed
An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques
SP Jain University
This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven differently designed packages. Embeds or static subliminal stimulus in the form of pictures and words were hidden in seven different perfume packages and were used to study the changes […]
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