iMotions Blog
Veröffentlichungen
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2024 International Journal of Sport Management Gated Peer-Reviewed
Impact of Message Framing and Team Identification on Pro-Social Behavior in Sport Team Charity Campaigns: Insights from Facial Expression and Eye-Tracking Analysis
Kutztown University
This research investigates the effectiveness of positive versus negative message framing in charitable messages on sport team Twitter accounts. Employing facial expression and eye-tracking analysis, the study aims to: 1) assess the influence of the emotional appeals on prosocial behaviors, 2) identify their actual viewing behaviors on the charitable messages, and 3) explore the role […]
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2024 IRIS Open Access
See It, Feel It, Want It. Neural Correlates of Perspective Taking in Advertising: an EEG Pilot Study
Università IULM
A deep understanding of the cognitive and emotional mechanisms underlying the perception of advertising stimuli is critical to optimizing the effectiveness of brands‘ marketing campaigns. Recently, the use of neuroscientific tools such as electroencephalography (EEG), has shown great potential in measuring those processes otherwise inaccessible through traditional methodologies. Although well-established EEG metrics already exist in […]
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2024 2024 IEEE International Symposium on Mixed and Augmented Reality Open Access Peer-Reviewed
Exploring Eye Tracking to Detect Cognitive Load in Complex Virtual Reality Training
Northeastern University
Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR hardware or tasks within the VR environment. Studies have shown that eye-tracking has the potential to detect cognitive load, but in the […]
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2024 HCI SI 2024: Human-Computer Interaction Slovenia Open Access Peer-Reviewed
The Role of Energetic Music in a Video Game: Analyzing its Effect on Immersion, Perception and Performance
University of Primorska + 2 more
Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both subjective (questionnaires) and objective (facial and physiological analysis) measures. Participants played under two conditions: with and without music. While the music condition led […]
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2024 JMIR Formative Research Open Access Peer-Reviewed
Virtual Reality–Based Exposure With 360° Environments for Social Anxiety Disorder: Usability and Feasibility Study
University of Southern Denmark + 1 more
Background: Social anxiety disorder (SAD) is a long-term and overwhelming fear of social situations that can affect work, school, and other daily activities. Although cognitive behavioral therapy is effective, few seek treatment, and many who do start often drop out. This may be due to the component of exposure inherent to cognitive behavioral therapy, where […]
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2024 Proceedings of the ACM on Human-Computer Interaction, Volume 8, Issue CHI PLAY Open Access Peer-Reviewed
Using Psychophysiological Data to Facilitate Reflective Conversations with Children about their Player Experiences
Queensland University of Technology + 3 more
Given the ubiquity of videogame play by children, concerns about the impacts of videogames, and increasing evidence of the benefits associated with digital play, it is important to evaluate the player experience (pX) of children. Moreover, it is essential to include children’s voices in research about technologies designed for their use. However, eliciting rich, first-hand […]
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2024 International Journal of Advertising Open Access Peer-Reviewed
(Not) the right time for social media ads? Exploring the impact of social media detox on attention to the ad
University of Wuppertal
Social media takes up a large part of consumers’ daily time. In response, social media detox is on the rise, such that consumers set time constraints or even take complete social media time-outs. Research into the effects of such detox phases on the effectiveness of advertising is critical but lacking. Two qualitative studies identify motivations […]
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2024 Journal of Environmental Horticulture Open Access Peer-Reviewed
Measuring the Benefits of Plants: Visual Exposure and Human Well-being Impacts of Lush Streetscapes
Tufts University
This research seeks to explore how exposure to horticultural elements in the streetscape may impact cardiovascular health and well-being. We used advanced facial expression and heat-mapping technology software to compare preconscious levels of attentiveness, gaze path, facial expressions, and fixation on images (emotional responses) with and without horticultural elements among 47 adult participants. We found […]
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2024 Planning Practice & Research Open Access Peer-Reviewed
People’s experience of urban transformation: eye-tracking architectural qualities of the post-industrial NDSM wharf in Amsterdam
Amsterdam University of Applied Sciences
Urban densification continues unabated, even as the possible consequences for users’ eye-level experiences remain unknown. This study addresses these consequences. In a laboratory setting, images of the NDSM wharf were shown to university students primed for one of three user groups: residents, visitors and passers- by. Their visual experiences were recorded using eye-tracking and analyzed […]
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2024 MDPI Foods Open Access Peer-Reviewed
Utilizing Sensory and Visual Data in the Value Estimation of Extra Virgin Olive Oil
Copenhagen Business School + 4 more
Food evaluation is a topic central to consumer research and food marketing. However, there is little consensus regarding how consumers combine sensory stimuli, product information, and visual impressions to shape their evaluation. Moreover, the bulk of research relies on studies based on questionnaires and declarative responses, raising questions about subliminal processes and their hierarchy in […]
Forschungsbericht 2025
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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