iMotions Blog
Veröffentlichungen
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2021 Behavioral Sciences Open Access Peer-Reviewed
The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments
Universidade de Caxias do Sul–UCS + 3 more
Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]
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2021 arXiv (Cornell University) Open Access Peer-Reviewed
DeepTake: Prediction of Driver Takeover Behavior using Multimodal Data
University of Virginia + 1 more
Automated vehicles promise a future where drivers can engage in non-driving tasks without hands on the steering wheels for a prolonged period. Nevertheless, automated vehicles may still need to occasionally hand the control back to drivers due to technology limitations and legal requirements. While some systems determine the need for driver takeover using driver context […]
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2021 Social Cognitive and Affective Neuroscience Open Access Peer-Reviewed
Neurocognitive processing of infants
University of Copenhagen + 3 more
Emerging evidence indicates that mothers and non-mothers show different neurocognitive responses to infant stimuli. This study investigated mothers’ psychophysiological, cognitive and neuronal responses to emotional infant stimuli. A total of 35 mothers with four months old infants and 18 control women without young children underwent computerized tests assessing neurocognitive processing of infant stimuli. Their eye-gazes […]
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2021 Proceedings of the 2021 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies Open Access Peer-Reviewed
MTAG: Modal-Temporal Attention Graph for Unaligned Human Multimodal Language Sequences
Carnegie Mellon University + 1 more
Abstract Human communication is multimodal in nature; it is through multiple modalities such as language, voice, and facial expressions, that opinions and emotions are expressed. Data in this domain exhibits complex multi-relational and temporal interactions. Learning from this data is a fundamentally challenging research problem. In this paper, we propose Modal-Temporal Attention Graph (MTAG). MTAG […]
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2020 Journal of Psychiatry and Brain Science Open Access Peer-Reviewed
Effort-Related Decision-Making in ADHD
Oregon Health and Sciences University
ADHD is defined by behavioral symptoms that are not well characterized in relation to ADHD’s neurobiological mechanisms. This approach has limited our ability to define ADHD nosology and predict outcomes because it does not systematically examine facets of the disorder such as the inability to maintain cognitively effortful activities, as promoted in the NIMH RDoC […]
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2020 Accident Analysis & Prevention Gated Peer-Reviewed
Psychophysiological responses to takeover requests in conditionally automated driving
University of Michigan + 2 more
In SAE Level 3 automated driving, taking over control from automation raises significant safety concerns because drivers out of the vehicle control loop have difficulty negotiating takeover transitions. Existing studies on takeover transitions have focused on drivers’ behavioral responses to takeover requests (TORs). As a complement, this exploratory study aimed to examine drivers’ psychophysiological responses […]
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2020 IEEE Open Access Peer-Reviewed
The Effects of Visual Stimuli on Attention in Children With Autism Spectrum Disorder: An Eye-Tracking Study
Texas A&M University + 2 more
Attention is one of the fundamental elements of effective learning. The design of learning environments often consists of a blend of visual stimuli. Investigating the effect of visual stimuli types on the attention of children with autism spectrum disorder (ASD) is important for the theoretical understanding of attention. This study explores the effect of social […]
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2020 Frontiers in Neuroscience Open Access Peer-Reviewed
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
University of Twente
The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior. However, knowledge about neuroscience tools that are used in consumer neuroscience research is scattered. In this article, we present the results of a literature review […]
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2020 Journal of Environmental Horticulture Open Access Peer-Reviewed
Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays
Texas A&M University + 1 more
The goal of this study was to better understand consumers‘ likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing an equivalent discounted price in three ways (dollar amount, 25% percent off, and buy-3-get-1-free), with the sale sign location either […]
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2020 Accident Analysis & Prevention Gated Peer-Reviewed
Predicting Takeover Performance in Conditionally Automated Driving
University of Michigan + 5 more
Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a human-in-the-loop experiment wherein the drivers needed to take over control from an automated vehicle. We collected drivers’ physiological data and data from the driving environment, and based on […]
Forschungsbericht 2025
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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