iMotions Blog
Veröffentlichungen
-
2019 Floral Marketing Research Fund Open Access
Determining Consumer Preferences for Floral Design Elements
Texas A&M University
Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly important to consumers and drive their purchasing behavior. This project, co-funded by […]
-
2019 Research into Design for a Connected World. Smart Innovation, Systems and Technologies Gated Peer-Reviewed
Contrasting Divergent and Convergent Thinking by Electroencephalography and Eye Tracking
Politecnico di Torino + 1 more
Abstract: The present study explores the adoption of electroencephalography and eye tracking to assess physiological differences between divergent and convergent thinking. In neuroscientific literature alpha power synchronization in the right parietal lobe has been associated to top-down inhibition of task-irrelevant cognitive processes occurring during divergent thinking, but findings in oculometric studies seem to suggest a […]
-
2019 Learning and Instruction Gated Peer-Reviewed
Role of subjective and objective measures of cognitive processing during learning in explaining the spatial contiguity effect
University of Copenhagen + 1 more
Abstract: The main objective of this study was to investigate the potential of combining subjective and objective measures of learning process to uncover the mechanisms underlying the spatial contiguity effect in multimedia learning. The subjective measures of learning process were self-reported cognitive load ratings and the objective measures were eye-tracking and EEG measures. Learning outcome […]
-
2019 Proceedings of the 52nd Hawaii International Conference on System Sciences Open Access Peer-Reviewed
Traditional SETA No More: Investigating the Intersection Between Cybersecurity and Cognitive Neuroscience
Kennesaw State University
Abstract: We investigated the role automated behavior plays in contributing to security breaches. Using different forms of phishing, combined with multiple neurophysiological tools, we were able to more fully understand the approaches participants took when they engaged with a phishing campaign. The four participants of this pilot study ranged in their individual characteristics of gender […]
-
2019 e-Review of Tourism Research Open Access Peer-Reviewed
Framing effective cause-related marketing message online
University of Surrey
Abstract: The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of […]
-
2019 3rd International Conference on Human Computer Interaction Theory and Applications Open Access Peer-Reviewed
Explicit and Implicit Measures in Video Quality Assessment
University of Perugia + 1 more
Abstract: This work investigates the relation between subjective Video Quality Assessment (VQA) metrics and psychophysiological measures of human interaction assessment such as gaze tracking, electroencephalography and facial expression recognition. Subjective quality assessment is based on deliberate judgement attributions of perceived quality and processes that human perceivers are not consciously aware of. Traditional VQA methods ask […]
-
2019 Studia Psychologica Open Access Peer-Reviewed
The Effect of Taboo Content on Incidental Vocabulary Acquisition in a Foreign Language: A Facial Expression Analysis Study
Bayburt University
Abstract: This study aims to examine how taboo content affects language learner psychology and language learning gains in a multi-modal learning environment by using facial expression analysis. 40 Muslim language learners were initially asked about their opinions on pork and watched a subtitled cooking video including pork visuals and their facial expressions were recorded. Before […]
-
2019 NeuroQuantology Open Access Peer-Reviewed
Wavelet Phase Coherence Estimation of EEG Signals for Neuromarketing Studies
Istanbul University
Abstract: This paper presents an Electroencephalography (EEG), Pulse Plethysmography (PPG) and Galvanic Skin Response (GSR) study for neuromarketing studies, which are related to analysis of relationship between electrodes and emotional stress across to commercial advertisement. Neuromarketing is a field of study with respect the application of neuroscience methods to analyze consumer behavior related to markets. Wavelet […]
-
2019 Computers and Society Open Access Peer-Reviewed
A Framework towards Quantifying Human Restorativeness in Virtual Built Environments
New York University
Abstract: The impact of built environment on the human restorativeness has long been argued; however, the interrelations between neuroscience and the built environment, and the degree to which the built environment contributes to increased human restorativeness has not been completely understood yet. Understanding the interrelations between neuroscience and the built environment is critical as 90% […]
-
2018 Journal of Emerging Forensic Sciences Research Open Access Peer-Reviewed
The Forensic biometric analysis of changes in facial response provoked by emotional arousal during initial and subsequent exposure to stimuli
University of Windsor
Abstract: The purpose of this research is to determine if recall of the same stimuli produces similar emotional reactions as the initial response. Humans experience involuntary and voluntary responses when encountered with a stimulus. Facial expressions are the natural way to deduce and interpret the emotional state of that person. Specialized software called iMotions biometric […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
iMotions – Wissenschaftliche Ressourcen
Suchen Sie nach Whitepapers, Validierungsberichten oder Forschungsergebnissen, die die multimodalen Funktionen von iMotions veranschaulichen?
Teilen Sie Ihre Forschungsergebnisse
Über 850 Hochschulen weltweit mit einem iMotions-Labor zur Erforschung des menschlichen Verhaltens
73 der 100 am höchsten eingestuften Universitäten
Über 710 veröffentlichte Forschungsarbeiten unter Verwendung von iMotions
iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
Wie zitiert man iMotions?
APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
- Betrugsbekämpfung bei Online-Umfragen: Was tun, wenn Ihre Befragten nicht echt sind?
- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung