iMotions Blog
Veröffentlichungen
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2024 Psychology and Marketing Open Access Peer-Reviewed
Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics
University of Saint Joseph + 1 more
This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological monitoring tools, electrodermal activity (EDA), and Facial Expression Analysis (FEA), applied to video advertising, offering a twofold contribution of significant value. First, to identify the most relevant physiological features […]
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2024 Cureus Open Access Peer-Reviewed
Enhancing Imaging Anatomy Competency: Integrating Digital Imaging and Communications in Medicine (DICOM) Viewers Into the Anatomy Lab Experience
Edward Via College of Osteopathic Medicine
Introduction: Radiologic interpretation is a skill necessary for all physicians to provide quality care for their patients. However, some medical students are not exposed to Digital Imaging and Communications in Medicine (DICOM) imaging manipulation until their third year during clinical rotations. The objective of this study is to evaluate how medical students exposed to DICOM […]
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2024 ACM Digital Library Open Access
Shaken, not stirred: Effects of Minimal Rotational Motion Cues on Cybersickness in a VR Flying Experience
Offenburg University + 1 more
Cybersickness (CS), a visually induced motion sickness causing unwanted symptoms like nausea, disorientation, and vertigo, remains a significant issue in Head-Mounted-Display (HMD) based virtual environments, hindering the mainstream adoption of Virtual Reality (VR). The exact cause of cybersickness is still not conclusively clarified, however the predominant theory of sensory conflict suggests that the discrepancy between […]
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2024 Nature Open Access Peer-Reviewed
Cognitive load associated with speaking clearly in reverberant rooms
University of Kentucky + 1 more
Communication is a fundamental aspect of human interaction, yet many individuals must speak in less-than-ideal acoustic environments daily. Adapting their speech to ensure intelligibility in these varied settings can impose a significant cognitive burden. Understanding this burden on talkers has significant implications for the design of public spaces and workplace environments, as well as speaker […]
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2024 Health Education & Behavior Gated Peer-Reviewed
Cannabis Users’ and Non-Users’ Differential Responses to Two Anti-Cannabis Campaigns
University of Massachusetts Chan Medical School + 3 more
Even though multiple states have approved legal recreational use of cannabis, the expansion of recreational cannabis legalization has led to public health concerns in the United States. Young adults (18–25 years old) have the highest percentage of cannabis use disorder compared to all other age groups. The purpose of this study is to compare cognitive […]
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2024 Journal of Psychiatric Research Open Access Peer-Reviewed
AI-enhanced analysis of naturalistic social interactions characterizes interaffective impairments in schizophrenia
Ruhr University Bochum
Social deficits in schizophrenia have been attributed to an impaired attunement to mutual interaction, or “interaffectivity”. While impairments in emotion recognition and facial expressivity in schizophrenia have been consistently reported, findings on mimicry and social synchrony are inconsistent, and previous studies have often lacked ecological validity. To investigate interaffective behavior in dyadic interactions in a […]
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2024 International Journal of Contemporary Hospitality Management Open Access Peer-Reviewed
How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age
Politecnico di Milano + 1 more
Purpose This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition (presence), affection (arousal), and behavioral (intention to visit and intention to recommend the destination) outcomes. Design/methodology/approach A laboratory experiment was conducted to compare […]
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2024 Conference on Intelligent Computer Mathematics, 15th MathUI Workshop 2024 Open Access Peer-Reviewed
Towards Automated Competency Estimation for Math Education– An Eye Tracking and Emotion Analysis Study
University of Applied Sciences Neu-Ulm + 1 more
Personalization relies on user models– representations of the user’s competencies, preferences, and skills to adapt the system behavior to optimize interaction. But the anticipated gain in productivity is offset by the effort involved in collecting and maintaining said user model. This is particularly pronounced in systems like ALeA (Adaptive Learning Assistant, https://courses.voll-ki.fau.de/), where the learner […]
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2024 Nature, Scientific Reports Open Access Peer-Reviewed
Pupil contagion variation with gaze, arousal, and autistic traits
University of Gothenburg
Pupillary contagion occurs when one’s pupil size unconsciously adapts to the pupil size of an observed individual and is presumed to reflect the transfer of arousal. Importantly, when estimating pupil contagion, low level stimuli properties need to be controlled for, to ensure that observations of pupillary changes are due to internal change in arousal rather […]
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2024 Psychology & Marketing Open Access Peer-Reviewed
This article is… Consumer reactions to unfinished teasers for digital content
TBS Business School + 4 more
To preview digital content and arouse consumers‘ interest, online providers often use short teasers designed in an unfinished form, such that the teaser begins a new sentence but does not finish it. These teasers aim to create curiosity and trigger consumption of the advertised content. However, we reveal that consumers‘ reactions to unfinished teasers are […]
Forschungsbericht 2025
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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