iMotions Blog
Veröffentlichungen
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2021 C2C Digital Magazine Open Access
Machine data as the source of learning engagement in hands-on learning online
Western Illinois University
Instructional technology provides the capacity to address the needs of students with diverse cognitive skills and socialization needs. Learning experience is viewed as an important factor in learner engagement/motivation, and a contributor to learning in online instruction (Sims, 2003; Swartzwelder & Murphy, 2019; Chan, Wan & Ko, 2019). Moore’s three types of learning interaction (Moore, […]
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2021 Gated Peer-Reviewed
Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor
Aarhus University + 1 more
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the […]
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2021 Open Access Peer-Reviewed
Detection of Psychopathic Traits in Emotional Faces
University of Sydney + 2 more
When meeting someone at zero acquaintance, we make assumptions about each other that encompass emotional states, personality traits, and even cognitive abilities. Evidence suggests individuals can accurately detect psychopathic personality traits in strangers based on short video clips or photographs of faces. We present an in-depth examination of this ability. In two studies, we investigated […]
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2021 Psychology & Marketing Open Access Peer-Reviewed
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
University of Valencia
Cause‐related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause‐related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram‐based, cause‐related posts on the impact of consumer perceptions […]
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2021 Open Access Peer-Reviewed
The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
University of Vienna
This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […]
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2021 9th International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD 2021) Open Access
Affective Computing in Space Design
National Research Center of Egypt
Architecture Digital Platforms are capable of creating buildings that provide comfort that meets human thermal, acoustic and visual needs. However, some building technologies can choose the physical energy arena of the building on the expense of the mentioned aspects of human comfort. Nevertheless, aspects like emotional and psychological human comfort exist in limited studies practiced […]
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2021 ISPRS Annals of the Photogrammetry, Remote Sensing and Spatial Information Sciences Open Access
Mapping of 3D Eye Tracking in Urban Outdoor Environments
University of Innsbruck + 2 more
New geospatial technologies and ubiquitous sensing allow new insights into people’s spatial practices and experiences of public spaces. These tools offer new data streams for analysis and interpretation of social phenomena. Mobile augmented reality tools such as smartphones and wearables merge the experience of entangled online and offline spaces in citizen’s daily life. This paper […]
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2021 International Journal of Social Research Methodology Gated Peer-Reviewed
Do instructional manipulation checks measure inattention or miscomprehension?
University of Queensland + 1 more
Instructional Manipulation Checks (IMCs) are intended to detect inattention, a common occurrence in survey responding. We use eye tracking to empirically assess the attention that survey respondents dedicate to a short and a long IMC. We find that all 21 respondents pass the short IMC. In contrast, six respondents fail the long IMC. Our eye-tracking […]
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2021 Open Access Peer-Reviewed
Message personalization and real-time adaptation as next innovations in sport sponsorship management?
German Sports University of Cologne
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response Highlights The digitization of sports content and technological innovations in sports media offer disruptive new ways to adapt sponsor messages to real-time events during live broadcasts. To date, sponsorship management mostly ignores the run-of-play and […]
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2021 Gated Peer-Reviewed
Engaging Learners in Synchronous Online Training Using Facial Expression Analysis Technology
University of Bridgeport
The rapid growth of digitalization and the rise in the number of remote work environments have amplified the importance of remote training using online learning platforms. The effectiveness of online training relies on factors such as training content, methods, trainer skills, and technology platforms. In addition to these internal, and generally, controllable factors, various uncontrollable […]
Forschungsbericht 2025
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
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- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
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- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung
