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Veröffentlichungen

603 publications

  • 2024 Food Quality and Preference Open Access Peer-Reviewed

    Implicit and explicit liking of a snack with health- versus taste-related information

    Aarhus University, MAPP Centre

    Despite extensive consumer testing during product development, healthy snacks often fail in the market. This indicates that other factors are at play besides what is traditionally being tested before product launch. The aim of the study was to examine how exposure to a snack with a health versus taste message affects perceived healthiness, expected tastiness, […]

  • 2024 2024 Agricultural & Applied Economics Association Annual Meeting Open Access Peer-Reviewed

    Visual attention to sustainability messages and self-reported willingness to pay for sustainable takeout and delivery packaging in Honduras

    Panamerican Agricultural School Zamorano

    Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities to the environment, as it has resulted in increased plastic pollution due to single-use plastic food containers. Unfortunately, sustainable and eco-friendly alternatives tend to be more […]

  • 2024 Nature Open Access Peer-Reviewed

    Expert gaze as a usability indicator of medical AI decision support systems: a preliminary study

    University of Tübingen + 2 more

    Given the current state of medical artificial intelligence (AI) and perceptions towards it, collaborative systems are becoming the preferred choice for clinical workflows. This work aims to address expert interaction with medical AI support systems to gain insight towards how these systems can be better designed with the user in mind. As eye tracking metrics […]

  • 2024 Journal of Marketing Research and Case Studies Open Access

    Utilizing Eye-Tracking in Advertising: Preliminary Findings

    University of Presov, Slovakia

    Eye-tracking research is steadily increasing, with emerging hypotheses about the connection between eye movements and cognitive processes in advertising contexts. This study aimed to utilize eye-tracking technology to explore how consumers perceive advertising appeals, particularly in distinguishing between the promoted product and the accompanying elements within an advertisement. The research sample included 35 students aged […]

  • 2024 Psychology & Marketing Open Access Peer-Reviewed

    My money-My problem: How fear-of-missing-out appeals can hinder sustainable investment decisions

    IQS School of Management, Universitat Ramon Llull

    Cryptocurrencies (cryptos) have detrimental environmental effects due to their massive energy consumption. While several green crypto coins have been launched, the mainstream-environmentally unfriendly coins-still lead the market. In this study, we explore if influencer marketing, specifically fear-of-missing-out (FOMO) appeals, can contribute to promoting green crypto coin purchases to encourage sustainable investments. The results of five […]

  • 2024 Trials Open Access Peer-Reviewed

    Prenatal affective cognitive training to reduce the risk of postpartum depression (PACT): study protocol for a randomized controlled trial

    Psychiatric Centre Copenhagen, Neurocognition and Emotion in Affective Disorders Centre (NEAD) + 1 more

    Background Postpartum depression (PPD) affects 30–50% of women with a history of previous depression or bipolar disorder and 8% of women with no history of depression. Negative cognitive biases in the perception of infant cues and difficulties with emotion regulation are replicated risk factors. Current interventions focus on detecting and treating rather than preventing PPD. The aim of this […]

  • 2024 Behavioral Sciences Open Access Peer-Reviewed

    From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

    Università IULM, Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi” + 1 more

    The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuroscience provides an optimal opportunity to explore consumers’ emotions and cognitions. In this study, neuroscience techniques (EEG, SC, BVP) […]

  • 2024 Annual Conference of the European Association of Psychology and Law, EAPL 2024 Gated

    The Face of Deception: How Your Mimicry Tells the True Story

    University of Twente

    Presentation Abstract:Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure of facial mimicry to determine its potential to inform the debate. By examining the facial reactions of individuals receiving deceptive and truthful messages, we test whether this innovative […]

  • 2024 Journal of Marketing Analytics Gated Peer-Reviewed

    Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

    SP Jain Neuroscience Lab + 2 more

    This research challenges the conventional method of textual sentiment analysis in evaluating advertising effectiveness. We examined two distinct video ads for a cosmetics brand, employing video sentiment analysis to gauge their emotional impact on 35 female participants. This assessment was conducted using a self-reported questionnaire and a biometric platform integrating facial detection analysis (using Affdex […]

  • 2024 Frontiers in Political Science Open Access Peer-Reviewed

    Beyond negativity? A laboratory study on emotional responses to populist strategies on social media

    Åbo Akademi University

    This exploratory laboratory study analyzes emotional responses to two types of populist strategies on social media platforms. We focus on emotional responses to content expressing ordinariness (on Instagram) and victimhood (on TikTok), where the content creator is a right-wing populist leader who is unfavorably perceived by the respondents in the study. Thus, the study critically […]

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Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.

„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).

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APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).

Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.