Participant assisted by an employee

Consultancy Services

iMotions software for human behavior research

Behavioral science can be complex

It doesn’t need to be difficult

iMotions’ Consultancy Services team specializes in helping clients conduct studies with biosensors to better understand consumer behavior. We consult with clients around the globe, giving them better insights into their customer journey and experience thanks to our expertise in consumer neuroscience, behavioral research, and multimodal biosensor methodologies.

Our experts help you build and test a pilot study, analyze your collected data, and report results with a quick turnaround. This cost-effective way of gathering necessary consumer insights to ensure strategic decisions is backed by neuroscience.

Neuromarketing Secrets

Tips & tricks backed by neuroscience

Free knowledge on Neuromarketing

Hourly Consulting on Research Design

From study planning to data analysis, we partner with you for quicker, better studies.

Static image testing

Package Design
Shelf Set
Print Advertising

Fragrance testing

Finished Fragrances
Fragrance Ingredients
Consumer Products

Ad testing

TV Advertising
Digital Video Ads
Creatives and content 

Web-based UX testing

Web Utility
Site Layout
Navigation Assessment
Web-based Creative Elements

In-store testing

Shelf Layouts
Store Navigation
Attention and POS elements

Package testing

Package Design & UX
Shelf Placement

Insights Generation with iMotions Consultancy Services

We consult with clients across the corporate spectrum. Here is a sampling of our findings using biosensors: 

heatmap overlay jack daniels bottle

Product Design

We helped Jack Daniels test how their bottle design motivated consumers against two competitors and found that their redesigned, high-contrast label grabbed quicker, more favorable visual attention on shelves compared to their competitors.


  • Eye Tracking
  • EEG
  • Survey

Mindshare has worked with iMotions for years thanks to their creative and unique approach to biometric analysis and measurements. Their experience with testing commercials has kickstarted our knowledge-building on how people understand ads and the new measurement methods surrounding it.

Arnt Gustafsson
Director, Business Planning & Analysis - Mindshare

The iMotions team is at the top of their game. The iMotions team has been there to help at every step of the way, from the initial training on iMotions' software, helping me with study design and delivery of projects right through to data coding, analysis, and delivery of reports. My knowledge and ability within this area has grown tenfold and has allowed me to deliver projects with great confidence and in a timely fashion.

Sara Costa
Insights Manager, Shopper Science Lab London, GSK


Structured around your needs

Looking to build up your foundational knowledge in biosensors, study design, data collection, and more? Inquire with us about holding a workshop for your team. Workshops are specifically catered to you, so you’ll get a personal walk-through of the main technologies, use cases, and modalities for your lab.

imotions academy photo room full of people presentation screen

Let us guide you through

Our global Services team has over 30 combined years of experience in traditional and biosensor-based consumer insights research. We have delivered consulting services across myriad industries and research practice areas.

Samir Karzazi
Director, Solutions Asia & Global Consultancy
Location: Copenhagen, Denmark
Khoi Vo Ph.D
Technical Client Consultant
Location: Boston, USA
Ph.D in Cognitive Neuroscience

Expertise in: Neurophysiology, Data Analysis, Statistics, Research Design
Alice Loh
Consultancy Solutions Manager
Location: Singapore
Demet Soyyilmaz
Consultancy Solutions Manager
Location: Copenhagen, Denmark
Ariadna Hidalgo
Consultancy Solutions Manager
Location: Copenhagen, Denmark