A new way to keep advertisers in the game
SPARK uses the iMotions Platform to track eye movements and measure brain activity (EEG) to analyze players’ visual attention, emotional engagement and frustration levels elicited by ad display during mobile gameplay.
Customer Case Story
Spencer Gerrol, Founder & CEO of Spark Neuro, describes how he and his team tested keeping users and advertisers happy through better UX
With iMotions, we are able to bring the whole package of biosensors into the game, ultimately allowing us to gain a deep understanding of emotions. I see biometrics developing into our specific business line.
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