Webcam Eye Tracking for Fast, Flexible Research
Trusted by 9 of 10 Top Universities and 25% of Fortune 500 Brands
Reliable Webcam Eye Tracking—Wherever Your Participants Are
iMotions WebET 3.0 is the most accurate webcam-based eye tracking solution available. Trained on millions of faces across lighting conditions and ethnicities, it delivers consistent, high-quality gaze data—without specialized hardware.
- Proven accuracy across environments
- Perfect for large-scale, remote studies
- Easy to deploy and scale
Key Benefits to iMotions Webcam Eye Tracker
Cost Effective
Webcam eye tracking is the most cost effective way to conduct large scale eye tracking studies and does not require investments in expensive specialized hardware.
High Accuracy
iMotions WebET 3.0 is the most accurate webcam eye tracker available and has been validated and tested against a state of the art infrared eye tracker.
Webcam Eye Tracking Metrics
iMotions webcam eye tracker delivers most of the same eye tracking metrics as standard infrared eye trackers and with iMotions Lab you get the same advanced analysis features such as Heatmaps, Gaze paths, AOI and more with webcam eye tracking as any other eye tracker.
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.
iMotions Offers Multiple Other Ways to Track Visual Attention Through Screen-Based, VR & Webcam
Screen-Based Eye Tracking
Screen-based eye tracking reveals exactly where participants look as they engage with digital content—websites, videos, images, and software interfaces.
Analyze fixations, saccades, and visual attention with high precision. Generate gaze plots, heatmaps, and AOIs to understand how users view and interact with content in controlled, on-screen environments.
Eye Tracking Gasses
Understand Visual Attention in Real-World Settings
With eye tracking glasses, you can study natural gaze behavior in physical, real-life environments—ideal for research in retail, training, healthcare, and UX.
Analyze fixations, saccades, and AOIs as participants move through the world, capturing insights that static screen-based methods simply can’t provide.
Virtual Reality (VR) Eye Tracking
Understand visual attention in immersive environments. With eye tracking in VR, you can study gaze behavior in realistic, interactive settings—ideal for training, simulation, UX, and behavioral research.
Analyze fixations, saccades, and AOIs inside 3D worlds and simulated environments, to gain insights impossible to capture on a screen.
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.