Track Natural Gaze Behavior Beyond the Screen

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Measure Real-World Gaze with Eye Tracking Glasses

Capture natural eye movements in any environment. Eye tracking glasses let you study visual attention as it happens. Lightweight and non-invasive, they reveal exactly what participants see, moment by moment. Perfect for in-the-wild research where screens and labs fall short.

Eye Tracking Glasses are the perfect tool for naturalistic studies, such as:

Study real-world behavior in retail, healthcare, or educational settings
Analyze attention during safety-critical training or simulations
Evaluate interaction with physical products, signage, or packaging
Observe navigation and wayfinding in complex environments

A study examining real-world gaze while playing video games.

Turn sight into insight

Capture real-world gaze data with research-grade glasses from Pupil Labs, Viewpointsystem, Argus Science, and more. Analyze attention using gaze maps, AOIs, and over 30 eye tracking metrics—including fixations and saccades. Easily sync with additional biosensors for deeper behavioral insights—all in one integrated platform.

Works with the time saving Automated AOI Module. Perfect for power users.

A real view of attention

Researchers are already using the eye tracking glasses module to:

Help measure trust in automated cars
Explore haptic feedback for prosthetic development
Test situational awareness in power station control rooms
Investigate gaze in urban environments
And more

Eye tracking glasses used in a study examining attention while texting and driving in a simulator.

Get a Demo

We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.

iMotions Offers Multiple Other Ways to Track Visual Attention Through Screen-Based, VR & Webcam

Heatmap of cosmetic packaging

Screen-Based Eye Tracking

Screen-based eye tracking reveals exactly where participants look as they engage with digital content—websites, videos, images, and software interfaces.

Analyze fixations, saccades, and visual attention with high precision. Generate gaze plots, heatmaps, and AOIs to understand how users view and interact with content in controlled, on-screen environments.

Explore Screen-Based Eye Tracking

Webcam Based Eye Tracking

Capture visual attention with nothing but a webcam. This eye tracking solution requires no specialized hardware—making it perfect for large-scale or remote studies.

Track gaze, fixations, and attention across digital content like websites, videos, and images. Easy to deploy, easy to scale, and ideal for both academic and commercial research.

Explore Webcam Eye Tracking

Webcam Eye tracking is used to capture gaze data while gaming.

Eye tracking in VR brings depth to your immersive data.

Virtual Reality (VR) Eye Tracking

Understand visual attention in immersive environments. With eye tracking in VR, you can study gaze behavior in realistic, interactive settings—ideal for training, simulation, UX, and behavioral research.

Analyze fixations, saccades, and AOIs inside 3D worlds and simulated environments, to gain insights impossible to capture on a screen.

Explore VR Eye Tracking

Get a Demo

We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.