Optimize Digital Experiences with Precision Eye Tracking
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Measure Visual Attention with Screen-Based Eye Tracking
Unlock powerful insights into what truly captures attention. iMotions lets you track eye movements in controlled environments across any screen-based content — from websites and videos to mobile apps, software interfaces, and even 3D environments.
- Analyze visual attention in real time
- Test images, ads, games, and digital content
- Understand user behavior and optimize experiences
See what your audience sees — and why.
Go Beyond the Surface with Advanced Eye Tracking
Capture precise eye movement data and uncover what drives attention, emotion, and decision-making — all within the iMotions platform.
- Compatible with Smart Eye, EyeTech, SMI, and Gazepoint
- Sync with 50+ biosensors for multimodal insights
- Analyze over 30 metrics with static, dynamic, and automated AOIs
- Built-in R notebooks for fixation, gaze & saccade analysis
- Test attention on websites, mobile apps, and more
See results with eye tracking
Researchers are already using the screen-based eye tracking module to:
- Explore dyslexia detection with children
- Measure cognitive load of users of a website or app
- Test gaze patterns in face perception
- Investigate gaze tolerance of children with autism
- Improve usability and accessibility of both digital and printed information
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.
iMotions Offers Multiple Other Ways to Track Visual Attention Through Glasses, VR & Webcam
Eye Tracking Glasses
See the world through your participants’ eyes. Eye tracking glasses capture real-time gaze behavior in natural environments—retail spaces, classrooms, training simulations, and more.
Analyze fixations, saccades, and visual attention with high precision. Generate gaze plots, heatmaps, and AOIs to understand exactly what people focus on as they move through the world.
Webcam Based Eye Tracking
Capture visual attention with nothing but a webcam. This eye tracking solution requires no specialized hardware—making it perfect for large-scale or remote studies.
Track gaze, fixations, and attention across digital content like websites, videos, and images. Easy to deploy, easy to scale, and ideal for both academic and commercial research.
Virtual Reality (VR) Eye Tracking
Understand visual attention in immersive environments. With eye tracking in VR, you can study gaze behavior in realistic, interactive settings—ideal for training, simulation, UX, and behavioral research.
Analyze fixations, saccades, and AOIs inside 3D worlds and simulated environments, to gain insights impossible to capture on a screen.
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.