With the latest AI-tools, everyone can generate summaries and prompt AI for insights from transcripts. This webinar shows you how to use measured emotional expression to get more out of your focus groups and interviews.
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In this collaboration between iMotions and audEERING, we will explore what insights you can get from iMotions’ Voice Analysis and learn about how it works from audEERING’s research director, Dr. Felix Burkhardt.
In addition, our very own Dr. Divya Seernani and Dr. Jessica Wilson will show you how to strategically combine voice analysis with other modalities for deeper insights.
Takeaways:
- Leverage voice analysis metrics to get more insights out of recordings. What participants say can be as important as how they say it.
- Complement voice analysis with other emotional expression metrics to compare implicit, real-time reactions to explicit after-the-fact reflections
- Best practices for Voice analysis and other modalities in consumer insight research.
Who should Attend:
- Consumer insights researchers, product testing and UX professionals, and communication researchers studying interpersonal interactions who want richer, evidence-based behavioral data.
- Researchers interested in getting more out of dyad studies, IDIs (in-depth interviews), or focus groups
- Looking for ways to expand your research? This is for you.
