Hardware-Independent Strategies and Automated AOIs to Elevate Insights
Eye tracking offers powerful insights into how people perceive and interact with their surroundings, shaping advancements in fields like user experience, automotive design, and gaming development. Modern tools, including eye tracking glasses and remote screen monitoring, allow for deeper exploration of these interactions. However, the challenge lies in analyzing complex, dynamic data and converting it into actionable metrics.
In this webinar, iMotions experts Kerstin Wolf and Kaare Jensen will showcase the latest advancements in eye tracking analysis. They’ll demonstrate how to transform raw visual data into meaningful insights using iMotions’ intuitive interface and advanced tools. The session will highlight iMotions’ new Automated Areas of Interest (AOI) technology, which simplifies the tracking of dynamic objects. A demonstration and a Q&A segment will provide an opportunity to see the technology in action and get your questions answered.
By the end of the webinar, you will: Understand the value of eye tracking as a tool for analyzing behavior in complex, dynamic environments. Learn effective methods for processing and interpreting eye tracking data, with a focus on actionable insights and measurable outcomes. Discover how iMotions’ Automated Areas of Interest (AOI) technology streamlines research across diverse scenarios, setting a new standard in dynamic data analysis.
Automated AOI
A Revolution in Eye Tracking Data Analysis
