This exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing. Using a repeated-measures design, 30 participants viewed 12 commercial stimuli representing four products presented as a web-based product page, a branded social media post, or an influencer-generated social media post. Subjective measures assessed post attractiveness, product relevance, declared purchase activation, and perceived advertising character, while global eye-tracking indicators were derived from fixation duration, fixation count, and saccade count. Data were analysed using repeated measures analysis of variance, Holm-adjusted pairwise comparisons, Spearman correlations, and targeted post hoc linear mixed-model robustness analyses. The findings show selective rather than general effects of content type. Branded social media content was perceived as significantly more advertising-like than influencer-generated content, but influencer-generated content did not produce significantly higher post attractiveness, product relevance, or declared purchase activation. Content type also showed an overall effect on a fixation-based processing index, whereas global visual engagement and visual scanning activity did not differ significantly across formats. Within influencer-generated content, greater influencer-related affinity was positively associated with declared purchase activation. The study shows that perceived advertising character, subjective evaluation, and eye-tracking indicators capture distinct aspects of responses to digital product content. Given the small and homogeneous sample, limited stimulus set, laboratory setting, global eye-tracking indicators, and reliance on declared rather than actual purchasing behaviour, the findings should be interpreted as preliminary.