Align with the future of consumer experience
with the world’s leading biosensor platform
Take your services to new levels
Measuring consumers’ emotional responses has become ubiquitous in consumer market research over the past decade. With iMotions you can offer non-intrusive measurements into the nonconsciously generated signals during the actual experience, removing bias and subjectivity.
Gain the full picture
Go further with biosensor data.
Because the consumer experience relies so heavily both on what consumers can, and cannot, verbalize, measuring both of those things is critical to growing strong consumer relationships and providing the best experiences possible.
With the iMotions software platform, you can use neuromarketing techniques to capture physiological reactions during an experience to research accurately how we as humans think, feel, act and respond. Flexible modules for Eye Tracking, Facial Expression Analysis, skin conductance response, EEG and more allow you to start measuring, with just the devices you need for your methodologies.
Top agencies and vendors around the world using iMotions
Sell your clients on the value of
human behavior research
Your clients come to you to get answers to crucial business questions. Human behavior research with biosensors will help clients with what they’re looking to understand:
Neuroscience for Effective Digital Strategies
iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Mad*Pow adds quantitative data to UX research with iMotions
Dan Berlin, VP of Experience Research, describes how Mad*Pow brings value to clients by providing a fully rounded view of user experience. With iMotions, they go beyond the inherent cognitive bias found in normal research, remove complexity in analyzing biosensor data, and improve the company’s product offerings to clients.
A new way to keep advertisers in the game
SPARK uses the iMotions Platform to track eye movements and measure brain activity (EEG) to analyze players’ visual attention, emotional engagement and frustration levels elicited by ad display during mobile gameplay.