Press release

iMotions to Fully Integrate Affectiva’s Media Analytics in Order to Establish Consolidated Global Behavioral Research Unit within Smart Eye Group

Combination of Smart Eye subsidiaries strengthens products and services, further enabling commercial and academic researchers to gain access to unparalleled insights into human behavior

COPENHAGEN and BOSTON (January 15, 2025)iMotions, the world’s leading software platform for studying the drivers behind human behavior and a wholly-owed subsidiary of Smart Eye Group, today announced it will fully integrate Affectiva’s Media Analytics in order to create a dedicated, global behavioral research unit within Smart Eye Group. 

Read the full press release here.