Press Release

iMotions 10 Makes Leading Human Behavior Research Platform More Intuitive, Scalable, Dynamic

The release introduces major updates to study builder and user interface – reducing complexity while allowing for more dynamic research studies that deliver enhanced results

COPENHAGEN, January 18, 2024iMotions, the world’s leading software platform for studying the drivers behind human behavior, today announced the launch of iMotions 10, powering deeper research possibilities with enhancements for setting up, building and managing studies and study design. 

iMotions 10 features major upgrades to the platform’s study builder and user interface that help researchers of all levels optimize their research capabilities and outcomes. The newly-designed study setup workflow provides an easier entry point for novice researchers, while clearer options within the study builder and editor offer enhanced efficiency and flexibility for experienced researchers. 

“With iMotions 10, we’ve made our core Lab solution more dynamic and at the same time more user-friendly, further enhancing the possibilities for human behavior research,” said Peter Hartzbech, iMotions CEO and founder. “We’ve reimagined the interface and introduced a number of new features so that from setup to navigation to data analysis, our platform can make advanced research more accessible and impactful.”

Key enhancements and benefits include: 

  • Efficient Study Set Up: Streamlined setup process to save valuable time and resources, and eliminate the learning curve typically associated with complex research tools – making it easier to conduct high-quality research with high-quality outcomes.
  • Flexible Environment: Controlled and customizable environment to meet all research needs – however basic or advanced – and make adjustments easily with enhanced editing functionalities to save time and reduce error. Accommodate study designs of any depth with a comprehensive, feature-rich toolkit.
  • Maximize Research Tools: More intuitive user interface to easily view and understand the full range of research capabilities available and optimize outcomes. 
  • Enhance Study Process and Quality: User-friendly interface and study overview to easily develop and oversee study paradigms, increasing the ability to conduct more valid research.

As iMotions’ core research product, iMotions Lab allows researchers to integrate data from more than 50 sensors into one single platform to analyze human behavior on a moment-by-moment basis. 

“iMotions 10 transforms how students, researchers, and industry professionals approach complex studies of human behavior,” said Dinko Bačić, Assistant Professor of Information Systems and UX & Biometrics Lab Founder & Primary Investigator at Loyola University Chicago. “With a user-friendly interface, seamless integration of multi-sensors, and a redesigned study builder, it simplifies the typically intricate world of rigorous human behavior research, providing consumer-level ease of use for diverse research needs.”

For more information on iMotions 10, visit