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iMotions 10
Breaking New Ground with Enhanced User Interface and Advanced Features We are excited to announce the launch of iMotions 10 – a groundbreaking advancement for our human behavior research software. This latest iteration represents the most significant enhancement of our flagship software to date, showcasing our continuing efforts towards innovation, research excellence, and customer-centricity. We…
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Top 5 Publications of 2023
As we step into the new year, we continue our annual tradition of reflecting on the impactful research facilitated by iMotions. In a world where human insights is paramount, our continued collaboration with clients across the world in diverse fields ranging from neuromarketing to healthcare has given rise to a wealth of knowledge. We hope…
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Eye Trackers in Research and Analysis
In the evolving landscape of research and analysis, eye trackers have emerged as a pivotal tool, revolutionizing how we gather and interpret data on human behavior and cognitive processes. These sophisticated devices, which precisely track and record eye movements, are unlocking new dimensions in various fields, ranging from psychology and marketing to user experience and…
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What is Human Factors?
Explore the fascinating world of Human Factors, a field dedicated to understanding human behavior and capabilities to optimize product design and environments for improved performance and safety. Learn key concepts and applications in our comprehensive guide at iMotions. In today’s rapidly evolving world, the concept of Human Factors plays a crucial role in various industries,…
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How Sound Affects the Brain
Discover how sound influences the human brain, from evoking emotions and memories to affecting physiological states. This comprehensive guide delves into the science of sound waves, the psychological impact of auditory stimuli, and the therapeutic use of sound, offering insights into how we perceive and are affected by sounds in our environment As we all…
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Best Practices for Behavioral Coding Studies
Discover the essentials of behavioral coding with iMotions’ comprehensive guide. Learn to observe, classify, and analyze behaviors in psychology, sociology, and beyond. This in-depth exploration offers a step-by-step methodology for effective behavioral studies, integrating advanced biometric research tools for insightful analysis. Perfect for beginners and experts alike, enhance your research with our structured approach to…
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What is Gaze Estimation and how does it work?
Gaze estimation discerns where one is looking, critical for eye-tracking in fields like psychology, marketing, and HCI. It uses eye anatomy and movements to interpret cognitive states and intentions from visual patterns, requiring precise measurement for reliable insights. Innovations in non-invasive and invasive techniques continue to advance this technology, expanding its applications and importance. Introduction…
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Emotion Detection Software: A Comprehensive Guide by iMotions
Discover a comprehensive guide to emotion detection software by iMotions, exploring its applications, technology, and benefits in research. This insightful article provides a deep dive into how emotion detection tools are transforming research insights and methodologies. Even if we like to think of ourselves as rational beings, a major part of each and every one…
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Understanding Cognitive Workload: What Is It and How Does It Affect Us?
Explore cognitive workload: its definition, impact, and measurement techniques. Learn about its significance in various fields and strategies for managing it effectively to enhance productivity and well-being. Cognitive workload refers to the mental effort and resources required to perform a specific task or activity. It is a measure of how demanding a particular cognitive task…
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Understanding Emotional Prosody: Unveiling Human Emotion in Speech
Explore the world of emotional prosody with iMotions’ latest update. Uncover how speech unveils human emotions beyond words, through pitch, rhythm, and intonation. Dive into this comprehensive guide to understanding and leveraging emotional prosody in behavioral research. With the implementation of voice analysis in the iMotions Software portfolio, a new valuable avenue in emotion analysis…