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Understanding Screen-Based Eye Trackers: How They Work and Their Applications
Eye tracking technology has become an indispensable tool in understanding human visual behavior and enhancing user experiences. Among the various types of eye trackers, screen-based eye trackers are widely used for their precision and ease of use. This article delves into the workings of screen-based eye trackers, their applications, and the benefits they offer. What…
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How Does Environmental Ergonomics Affect Behavior?
Environmental ergonomics optimizes spaces for well-being, and biosensors like eye tracking, EEG, and skin conductance offer powerful tools for this purpose. iMotions’ platform integrates these technologies to provide insights into visual attention, cognitive load, and emotional states, enabling data-driven design that enhances comfort, efficiency, and overall user experience. Introduction to Environmental Ergonomics Imagine walking into…
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Can You Build Your Own Eye Tracking Glasses?
Learn how to build your own DIY eye tracking glasses with this comprehensive guide. Discover the materials needed, step-by-step instructions, and the potential pitfalls of creating your own eye tracking solution
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Managing and Measuring Cognitive Performance
Cognitive performance refers to the efficiency of mental processes like thinking, learning, memory, problem-solving, and attention. Key factors affecting it include sleep, nutrition, exercise, and stress management. Enhancing cognitive performance can improve productivity and decision-making through cognitive training, mindfulness, and advanced technologies like neurofeedback and VR.
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The World Runs on Behavioral Insights
Behavioral insights blend psychology, economics, and cognitive science to influence decision-making in public policy and marketing. Technologies like iMotions use biometric sensors to provide comprehensive data on emotional and cognitive responses, helping optimize strategies and ensure ethical research practices.
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New OSM Reference System from iMotions
Introduction The European Union recently launched the initiative “Vision Zero”, which aims at bringing down the EU’s share of the estimated 1.35 million annual global road fatalities to zero by 2050. The initiative has spurred the entire automotive sector into action as car manufacturers are working hard to implement the new requirements to modern cars…
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What is Social Behavior?
Introduction to Social Behavior Social behavior forms the cornerstone of human interactions and society. It encompasses all manners of actions and interactions among individuals and groups, playing a pivotal role in shaping cultural norms, influencing personal development, and maintaining societal structures. Understanding social behavior is not just about observing actions; it’s about unraveling the complex…
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What is Covert Behavior?
Introduction to Covert Behavior Covert behavior encompasses the vast and varied internal processes that influence how we think, feel, and ultimately act. Unlike overt behavior, which is directly observable and outwardly visible, covert behavior includes thoughts, feelings, attitudes, and motivations that remain hidden from the naked eye. This hidden realm of psychological phenomena plays a…
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What is Overt Behavior?
Introduction to Overt Behavior Overt behavior refers to actions and reactions that are observable and measurable, encompassing any activity or response that can be seen and recorded. These behaviors are typically manifested through physical movements, verbal expressions, and facial expressions, making them accessible for study and interpretation within various fields of psychology. Understanding overt behavior…
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How to Measure Stress
How do we quantify something as subjective and variable as stress? While there is a general awareness of stress as a critical factor influencing behavior, well-being and both long- and short term mental health, the ways in which it can be measured and explained is of interest to researchers and medical professionals world-wide. This article…