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The Ultimatum Game
There was once a British game show called “Golden Balls,” where contestants faced a dramatic decision involving deception and trust. In this show, two finalists must choose to either split or steal a jackpot. If both choose to split, they share the money equally. If one chooses to steal while the other splits, the stealer…
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The Stag Hunt (Game Theory)
Game theory is a fascinating field of study that explores how individuals make decisions in situations where the outcome depends not just on their own choices but also on the choices of others. It’s like studying the strategies in a chess game, but instead of chess pieces, we’re looking at human behavior and interactions. Understanding…
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Neuroaesthetics: Decoding the Brain’s Love for Art and Beauty
Neuroaesthetics explores how our brain perceives and responds to beauty and art. By studying neural processes, it reveals how visual elements, emotions, and cognitive interpretations interact to create aesthetic experiences. This field bridges neuroscience and art, enhancing our understanding of why we find certain things visually appealing and emotionally moving. Imagine standing in front of…
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Unlocking the Potential of VR Eye Trackers: How They Work and Their Applications
Virtual Reality (VR) eye tracking represents a cutting-edge convergence of immersive technology and sophisticated gaze tracking capabilities. By integrating eye tracking into VR headsets, developers and researchers can create more interactive and responsive virtual environments. This article explores the mechanics of VR eye tracking, its applications, and the benefits it offers. What is VR Eye…
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Exploring Mobile Eye Trackers: How Eye Tracking Glasses Work and Their Applications
Mobile eye tracking, particularly through the use of eye tracking glasses, represents a significant advancement in understanding visual behavior in natural environments. Unlike stationary screen-based systems, mobile eye tracking allows for the analysis of gaze patterns in dynamic, real-world settings. This article explores the mechanics of mobile eye tracking with eye tracking glasses, their applications,…
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Understanding Screen-Based Eye Trackers: How They Work and Their Applications
Eye tracking technology has become an indispensable tool in understanding human visual behavior and enhancing user experiences. Among the various types of eye trackers, screen-based eye trackers are widely used for their precision and ease of use. This article delves into the workings of screen-based eye trackers, their applications, and the benefits they offer. What…
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How Does Environmental Ergonomics Affect Behavior?
Environmental ergonomics optimizes spaces for well-being, and biosensors like eye tracking, EEG, and skin conductance offer powerful tools for this purpose. iMotions’ platform integrates these technologies to provide insights into visual attention, cognitive load, and emotional states, enabling data-driven design that enhances comfort, efficiency, and overall user experience. Introduction to Environmental Ergonomics Imagine walking into…
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Can You Build Your Own Eye Tracking Glasses?
Learn how to build your own DIY eye tracking glasses with this comprehensive guide. Discover the materials needed, step-by-step instructions, and the potential pitfalls of creating your own eye tracking solution
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Managing and Measuring Cognitive Performance
Cognitive performance refers to the efficiency of mental processes like thinking, learning, memory, problem-solving, and attention. Key factors affecting it include sleep, nutrition, exercise, and stress management. Enhancing cognitive performance can improve productivity and decision-making through cognitive training, mindfulness, and advanced technologies like neurofeedback and VR.
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The World Runs on Behavioral Insights
Behavioral insights blend psychology, economics, and cognitive science to influence decision-making in public policy and marketing. Technologies like iMotions use biometric sensors to provide comprehensive data on emotional and cognitive responses, helping optimize strategies and ensure ethical research practices.