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5 Essentials for an Optimal Eye Tracking Research Setup
Eye tracking is a technology that continues to see increased interest and use – from scientific research, to the growing adoption into the devices we use, our eyes have been shown to reveal more than just what we’re looking at. Studies have discovered new ways in which our individual differences and environment adjust our attentional…
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10 Most Used Eye Tracking Metrics and Terms
We go through the 10 most used eye tracking metrics and terms, to make your learning curve a little less steep.
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Neuromarketing today and tomorrow – from a commercial perspective
iMotions client Jasna Stoimirovska Velichkov gives her view on the state of the field in neuromarketing and how it might look in the future.
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How facial expressions relate to emotions
Think of the last time you smiled. Was it because of a joke a friend told, or were you posing for a photo? Maybe it was to appear polite, or as part of greeting someone new. Each of these scenarios results in essentially the same expression, but with varying emotions behind each. So, if the…
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Mobile Eye Tracking for Medical Training
Traditionally, training medical staff and students relies on bedside observation and guidance, but social distancing due to the COVID-19 pandemic can cause hindrances in this effort. To combat this, a new study collected and streamed eye tracking data during neonatal procedures to remotely conduct reflections with the neonatal team. In this webinar with lead doctor…
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Tourism Experience Research with Biometrics – iMotions at Tourism Naturally Webinar
iMotions was invited to the Tourism Naturally conference to explain how the tourism industry can utilize human behavior research to become more profitable and sustainable through better understanding what humans feel and desire with their travel experiences. iMotions Technical Director Jessica Wilson, PhD and Lead Data Scientist, Paolo Masulli, PhD had the pleasure of speaking…
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Helping Mothers with Affective Disorders Connect with Babies
During pregnancy and early motherhood, women undergo bodily and psychological changes, including how the brain processes emotions, especially related to emotional signals from infants, so that mothers can react appropriately to their child’s needs. However, what happens when depression and bipolar disorder play a role in those interactions? In this Path to Publication webinar, hear…
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iMotions x Smart Eye Webinar: Training & Performance for Race Car Driving
Good human performance training and testing requires expert instructors, but even experts may miss small errors. Tools that are attuned to small errors and how to correct them can provide that extra edge. This is where biosignals come in — especially for when trainees are drivers going fast! In this webinar, see how iMotions and…
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Can I use VR for biosensor research?
VR can be a powerful tool in your research arsenal, and this blog tells you everything you need to know before committing to the modality.
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How biosensors increase insights into maternal responses to infants
Research shows mothers who suffer from depression or mood disorders have a harder time ‘tuning in to’ their infants signals of emotion.