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5 Essentials for an Optimal Galvanic Skin Response Research Setup
Galvanic skin response (GSR) has critical steps that should be followed to guarantee success with your GSR research.
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A Guide to Selecting Eye Tracking Solutions (Infographic)
When deciding to integrate eye tracking into any data collection/research setup, there are several things to consider before committing to an eye tracking hardware purchase. To help you navigate this specialized area of research software, hardware, and best practices, we bring you a guide to selecting eye tracking solutions. Getting a thorough understanding of the field and…
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How Digital Consumers Make Decisions (or not)
You probably agree: Zoom fatigue is real. With so much of our lives operating digitally these days, how do you make your content resonate with digital consumers? We welcome cognitive neuroscientist Dr. Carmen Simon to talk about how physiological signals can help us understand memory and decision-making in Zoom presentations and digital content like eBooks.…
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Why Companies and Neuromarketing Students Should Collaborate on Research
Neuromarketing technologies are emerging as need-to-have tools for marketing and business research. This requires upskilling in techniques such as eye tracking, emotion detection, and wearable sensors. Companies and universities alike can nurture these skills by collaborating on research projects that unearth business insights while enabling students to become leaders in these technologies. In this webinar,…
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Why you should use EMG & ECG in Human Behavior Research
You may have heard about conducting eye tracking or facial expression analysis to dig deeper into human behavior. But Electrocardiogram (ECG) and Electromyography (EMG) are lesser-known yet powerful measures you can also apply to your research to measure heart rate, movement, muscle activity, and more. Watch our in-house PhD experts, Product Specialists Jessica Wilson and…
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Advanced human factors research for medical device design
Mauro Usability Science joins us on our webinar series. They elaborate on their expertise in usability testing and human factors engineering research, specifically focused on human factors research for medical device design. Charles Mauro and Chris Morley from Mauro Usability Science know firsthand how medical device testing is ripe for optimization with technology and human…
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Advanced Eye Tracking with Smart Eye and iMotions
Eye tracking goes beyond the screen-based setups you may have heard of — for testing websites or mobile apps — to complex environments such as instrumented vehicles, simulations, and control rooms with multiple screens. In this webinar, Sebastian Johansson from Smart Eye and Nam Nguyen from iMotions demonstrate several use cases centering on how Smart…
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Healthcare Training in Virtual Reality Environments with iMotions and Varjo
Virtual Reality creates exciting opportunities to train professionals in fields like healthcare thanks to its controllable environment. Providing fast, meaningful insights to Healthcare Professionals is possible with multimodal biosensor tracking in VR. Hear from iMotions, Varjo and surgical expert Dr. Rafael Grossmann as they demonstrate how training simulations can be optimized with built-in eye tracking…
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iMotions API: What is it and how can you use it to maximize your research?
When you have a research setup that requires getting 3rd-party data into and communicating with iMotions, how can you make the iMotions API work for you? Product Director Ole Jensen and Customer Success Manager Tue Hvass, PhD demonstrate several API use cases centered on systems integration and workflow automation, virtual environments (in Unity), wearables, and…
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Remote Research with iMotions: Facial Expression Analysis & Behavioral Coding from Your Couch
The ebbs and flows of the coronavirus, hybrid research and social distancing has produced new challenges for researchers studying human behavior. What can you do when it’s no longer feasible to bring participants into a lab setting, or if you just want to extend the reach of your participant pool beyond your location? This webinar…