Abstract
This study explores the feasibility of conducting remote biometric research on video ads as an alternative to laboratory-based studies. It investigates whether this approach can be an effective and manageable testing standard, especially during pandemic conditions. The study focuses on measuring the reception of video ads from prominent technology companies using biometric and declarative techniques. The emotional experiences and attention-grabbing elements of the ads are analyzed. Data were collected remotely using the iMotions Biometric Research Platform, with 90 participants categorized as technology enthusiasts and non-enthusiasts. The research procedure involved technical checks, calibration, surveys, presentation of ads, and data analysis. Facial expressions were recorded using the Affectiva algorithm, while webcam-based eye-tracking captured attentional focus. The study discusses technical challenges and their implications on data quality and practical applicability. Overall, remote biometric research on video ads shows promise as an alternative method for studying consumer responses.
