Unlock the Future of Behavioral Science: The iMotions 2025 Research Report
Discover how the world’s leading researchers are leveraging biometric technology to decode human behavior. The iMotions 2025 Research Report provides an inspiring overview of groundbreaking studies published this past year, spanning clinical research, UX, human factors, and beyond.
Key Trends at a Glance
- The Multimodal Standard: 52% of researchers now combine two or more biosensors—such as Eye Tracking, GSR, and EEG—to capture deeper, multifaceted insights.
- Eye Tracking Leads the Way: Used in 64% of publications, eye tracking remains the most popular modality for measuring visual attention and cognitive engagement.
- The AI Revolution: Use of machine learning and AI models gained significant momentum, particularly in Human Factors, where 20% of articles used AI to analyze biosensor data.
- New Frontiers in Perception: A major new research field has emerged—Consumer Neuropsychology—focusing on how humans perceive and react to AI-generated vs. human-generated content.
- Growth in Applied Sciences: Communications and Applied Sciences saw a surge in publications, shifting toward real-world applications like urban architecture and online teaching.
What’s Inside?
- Field-Specific Deep Dives: Detailed analysis of trends in Healthcare, Human Factors, and Consumer Neuropsychology.
- Peer Research Stories: Learn from real-world case studies, from evaluating driver responses to measuring emotional synchrony in high-stress environments.
- Emerging Modalities: Insights into the rising use of Voice Analysis and fNIRs in multimodal biometric research.
Stay ahead of the curve and see how multimodal research is redefining the boundaries of human understanding.
