Track behavior in virtual worlds
Virtual reality opens up the possibility to test behavior in any environment, creating the opportunity to capture responses in settings that would be too expensive or even impossible to recreate in the real world. It’s possible to test behavior in VR, AR, or 360 videos, opening up opportunities for new experimental paradigms. Take full control of the research process with iMotions.
Follow visual attention in any environment
The iMotions VR Eye Tracking Module allows for eye tracking data collection, visualization, and analysis in virtual environments using the HTC Vive Pro Eye and Varjo eye tracking headsets. Capture and analyze visual attention with gaze mapping, areas of interest (AOIs), and over 30 gaze, fixation, and saccade-based metrics. Use hand gestures with the Varjo VR3 / XR3, and combine with the measurement of physiological reactions to get a full picture of human behavior in new worlds.
Discover new sights
Researchers are already using the VR eye tracking module to:
- Explore gamified learning of sign language
- Test engagement on virtual shop floors
- Measure situational awareness in ship navigation simulators
- Exploring consumer food choice
- And more
Get a Demo
We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.
FAQ
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