English – Page 32 – iMotions

Statistical Analysis [Which Test To Use]

Carrying out research is a series of processes. One aspect is however often overlooked by researchers – the data analysis.

September 10, 2019
What Is Mental Workload? [And How To Measure It]

The study of mental workload (also known as cognitive workload) is one of the most important variables in psychology, ergonomics, and human factors for understanding performance.

September 3, 2019
What is Participant Bias? (And How to Defeat it)

Discover the significance of participant bias in human behavior research. Learn how to mitigate bias and enhance the reliability of your findings.

August 29, 2019
EEG (Electroencephalography): The Complete Pocket Guide

Introduction to EEG and the building blocks of the brain. Learn about how EEG works, how to collect data and what it can be used for.

August 27, 2019
Top 3 Devices for Monitoring and Measuring Brain Activity

There are many different methods for capturing information on brain structures and functions. This article goes through the most common.

August 23, 2019
5 Ways Neuroarchitecture Shows Us How We React to Buildings

Emerging technologies in neuroarchitecture, including VR and eye trackers, are influencing the fields of architecture, urban planning, and design.

August 6, 2019
Persuasion or Repetition? Advertising Theories in Media and Product Testing

If you’ve watched Mad Men, you’ve probably encountered the idea of the persuasive power of advertising, that an ad has the ability to change your mind.

July 30, 2019
An Introduction to Theories of Emotion

Although emotions are notoriously difficult to define, there is little denying that they play a huge role in our lives.

July 22, 2019
Heart Rate Variability – How to Analyze ECG Data

We’ve put together an explanation of a few of the most common (and not so common) techniques for making the most of heart rate data, and for gaining a deep understanding of how arousal is intertwined with our experiences.

July 19, 2019
EEG Headset Prices – An Overview of 15+ EEG Devices

Comparing EEG Headset Prices: A Valuable Reference for Students, Researchers, and Biometric Specialists.

July 17, 2019