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Revisiting Yarbus’ Unexpected Visitor
In 1965 Yarbus made his seminal study on how viewing changes of images depending on the task. In 2022 we recreated it for iMotions Online.
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Experimental Design: The Complete Pocket Guide
Our comprehensive manual on experimental design provides guidance on avoiding common mistakes and pitfalls when establishing the optimal experiment for your research. Introduction to experimental methods Humans are a quite curious species. We explore new grounds, improve products and services, find faster and safer ways to produce or transport goods, and we solve the mysteries…
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Eye Tracker Prices – An Overview of 15+ products
Eye tracking technology has vastly improved in recent years, resulting in the development of both more advanced and more accessible hardware.
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What is Cognitive Psychology?
Cognitive Psychology is the science of how we think. It’s concerned with our inner mental processes such as attention, perception, memory, action planning, and language. Each of these components are pivotal in forming who we are and how we behave. The thoughts related to these concepts can be conscious or nonconscious – we might consciously…
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Eye Tracking: The Complete Pocket Guide
Eye tracking can provide a wealth of information about the visual experience of consumers and users across a wide range of informational materials, products, and experiences. Consider adding eye tracking as a methodology for your research to complement traditional methods.
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Human Behavior Research: The Complete Guide
In this guide to understanding human behavior research, you’ll get a run-down of how to get started with analyzing what makes humans tick.
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How Eye Tracking Technology Is Changing The World [5 Examples]
![How Eye Tracking Technology Is Changing The World [5 Examples]](https://imotions.com/wp-content/uploads/2022/07/eye-tracking-glasses-supermarket-medium-1024x682-1-2.jpeg)
Eye tracking is not only opening up new ways of problem-solving or obtaining new data but also opening up entirely new fields of research.
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How to Analyze and Interpret Heat Maps
While there are various metrics that are captured from eye tracking experiments, we’ll focus on the ones that can be converted into heat-maps.
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How To Do: Ad Testing With Biometrics
The stakes are high when advertising fails – in addition to the wasted cost on developing and placing creative, brand perceptions are more vulnerable than ever in the digital age of instant, broad-reaching consumer feedback and media coverage.
