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How does the brain react to fragrances?
Discover how fragrances impact the brain, evoking emotions and memories through a complex interplay of sensory perception. This insightful article explores the science behind our reactions to scents, revealing their profound effects on mood, behavior, and even marketing strategies. How does the brain react to fragrances? Your brain reacts to external stimuli, that is an…
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How can biosensors be used to address and improve mental well-being at work?
It is estimated that adults spend one-third of their life at work, which is the same percentage of your life that you spend sleeping. Sadly, work is also the third leading cause of stress among employees in the US. Thus, work does not just fill the hours of our lives, it also influences our mental…
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What is autobiographical memory?
What is Autobiographical memory? Take a second to remember a specific point in your life. It can be anything that you have attributed significance to; your first time on a stage, the loss of a family member, or the first time you fell in love. There can be a lot of information in these recollections.…
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Can you measure free will?
Can you measure free will? What is arguably the most famous study was developed and carried out by neuroscientist Benjamin Libet in the 1980s. Libet wanted to test if the brain’s “readiness potential” (often just referred to as RP), could be used to determine whether humans have free will or not.
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What is Neuromining?
What is neuromining? Most people with an interest in one, or more aspects of the triumvirate; Artificial Intelligence, machine learning, and human behavior, will probably be familiar with the term Neuromining, as it, plainly put, is the term for when all three things are applied at the same time in an attempt to predict online…
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Can you measure love with Facial Expression Analysis?
Facial Expression Analysis, as the name suggests, measures expressions expressed overtly on the face. It automates the process of measuring changes in the facial muscles. While a combination of facial expressions (like smiling with cheek raise) may hint at underlying emotions such as joy, emotions are more complex than what we show on our faces.…
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Why are citations important in science?
Citing sources in research articles is a critical aspect of the scientific process and is essential in academic research. The importance of it is instilled in every student all over the world, and so are the dramatic consequences of not doing it – especially getting caught not doing it. So, why are citations important in…
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Taking your lab on the road
In our blogs, we often write about the capabilities of the different platforms we offer in iMotions’ range of products – Be it our lab or online solutions. People familiar with iMotions’ product portfolio will also be familiar with the different strengths of each platform. Over the last couple of years, we have made it…
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How to perform a qualitative research interview
In this article, we go through how to perform a qualitative research interview, what structure to choose, and what you need to consider when setting up the interview. Qualitative interviews are a valuable research method that can help researchers gain insight into the experiences, perspectives, and opinions of people in any given demographic. By asking…