An iMotions Customer Success Story – Northeastern University
Higher quality research and enabling award winning publications
Dr. Alessandro Canossa
Associate Professor, Northeastern University
Simplified synchronization of game event and sensor data
Enabled flexibility of adding or dropping other devices & game events
Made recruitment process for researchers and participants easy due to increased interest
Format of raw data enabled data analysis in any tool (e.g. MATLAB)
Slashed time for paper turnaround due to automated data synchronization
Dr. Canossa’ research primarily focuses on game design and the relationship between player behavior and individual differences in digital interactive environments. In his current research, he uses games and virtual environments to investigate issues in psychology: personality, attention, emotion and motivation.
Dr. Canossa was challenged to find a platform that would allow him to synchronize events from various bio-sensors and the game events in order to conduct studies with a complicated setup. Without a platform that simplified these issues, his studies had to be executed with designs of lower complexity and custom coded synchronization of data inputs. However, this solution was not sufficient – even the slightest synchronization inaccuracy makes a study unusable.
Using iMotions enabled Dr. Canossa to conduct extremely sophisticated research in a short amount of time and even lead to winning a best paper award. The interest in the university and in his research increased tremendously. “After evaluating the market and trying the different solutions, there was not really an alternative. We can do different research now than we could before. The synchronization of signals is very easy and we are able to extract the data in a format that instantly allows us to analyze it without cleaning. It is perfect for MATLAB. The fact that we are also able to include our own algorithms is great. We can even visualize different streams as graphs in the software. It has been a massive time-saver not needing to do our own tedious syncing anymore.”
With iMotions, Dr. Canossa is now able to synchronize sensor and game events effortlessly and with great accuracy. Even the integration of third-party applications (such as Unity) used for the game events can easily be connected. Since no manually coded synchronizations are needed anymore, Professor Canossa can easily add other devices and game events to the initial stream of events. When you consider the great data that is already being collected through remote eye-tracking with a SMI RED 60-250, as well as the iMotions API, more sensors can help provide additional variables for investigation.
“After evaluating the market and trying different solutions, there was not really an alternative. We can perform different more complex research now than we could before. The synchronization of signals with game events is very easy and we are able to extract the data in a format that instantly allows us to analyze it without having to spend time cleaning. It is perfect for MATLAB and Weka. The fact that we are also able to include our own algorithms is great. We can even visualize different in-game events as graphs in the software. It has been a massive time-saver not needing to do our own tedious syncing anymore.”
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